The challenge

  • Deliver a unique eye-catcher that attracts the attention of exhibition visitors.
  • Support promoters with an effective conversation starter.

The solution

Good conversations usually begin with a surprise.

Most people react with surprise when confronted with their own reflection. Our Phantastic Promoter utilized this notion and additionally assigned each viewer with an augmented speech bubble. Those contained funny quotes to intensify amazement.

These “stoppers” created excellent entry points for conversations between AOK employees and potential clients.

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