AOK Baden-Württemberg

Insurance company finds new partners at event fairs

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AOK Baden-Württemberg

The challenge

  • Deliver a unique eye-catcher that attracts the attention of exhibition visitors.
  • Support promoters with an effective conversation starter.

The solution

Good conversations usually begin with a surprise, followed by a positive relief that sparks human connection.

Most people react with surprise when confronted with their own reflection. Our Phantastic Promoter utilized this notion and additionally assigned each viewer with an augmented speech bubble. Those contained funny quotes to intensify amazement, which usually resolves itself into comedic relief.

These “stoppers” create excellent entry points for conversations between AOK employees and (potential) clients.

Start a fruitful conversation

Let's create something remarkable together