The CHALLENGE
Contactless but interactive & fun product sampling
"You're so sweet, even the sugar loses its job!" Around Rivella Refresh, a version with 40% less sugar than Rivella Red, beverage manufacturer Rivella launched another contactless sampling campaign with us via augmented reality. This time, the solution is louder, bolder, but no less interactive and is being used at Swiss train stations.
Contactless Sampling
To distribute product samples without contacting promoters during pandemic times, Rivella wanted its new campaign to be digital and contactless.
Brand awareness
The campaign needed to increase brand reach and awareness and revolve entirely around Rivella Refresh, the sparkling light version with 40% less sugar than Rivella Red.
Gesture control
Rivella wanted a contactless control where an active movement should be made for the free drink.
Interactive brand experience
Despite contactless sampling, the promotion should be interactive and meaningfully complement mass communication with a personal approach.
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