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AR Games: Body-Controlled Games with Measurable Brand Impact

Gamification that stops traffic at trade shows, events and POS – no controllers, no app.

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From our ready-made game catalog to fully custom games

Tell us your event date – and receive availability & a quote within 48 hours.

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20 ready-made game mechanics

Three segments, one platform – every game brandable in three design packages: Essential €1,000, Standard €3,000, Custom from €8,000 (one-off per game, plus device rental, logistics & software licence). Deployable as skill game, quiz or trade fair prize draw.

Gesture = touchless via camera, 1.5–3 m of free depth · Touch = touchscreen required

Action

Fast, reflex-based rounds

Collector
Catch falling objects and sort them into boxes
30–60 s · Gesture · Langnese · Demo ▶
Smiling
Two players, facial expression recognition – who smiles longer
60 s · Gesture · Zotac · Demo ▶
Bubble
Hands in front of the camera pop the objects
30–60 s · Gesture · Rivella · Demo ▶
Jump'n Punch
Jump or punch triggers the prize box – payout controllable
30 s · Gesture · Pringles
Cheering
Cheering movement is detected and scored
30 s · Gesture · Rivella · Demo ▶
Straw
Follow the straw – dexterity for up to 5 players
60–90 s · Gesture · Rivella · Demo ▶

Sports & Racing

Competition and leaderboards

Striker
Shoot at a virtual goal, leaderboard
60 s · Gesture · Paris Saint-Germain · Demo ▶
Speed Runner
Endless runner, body control, high score
60 s · Gesture · Philips · Demo ▶
Car Game
Steer the vehicle with hand movements
60–90 s · Gesture · Toyota · Demo ▶
Header
Hit virtual balls with your head
45 s · Gesture · Telekom · Demo ▶
Motorbike
Steer a motorbike through body movement
60 s · Gesture · DEKRA
Jump'n Run
Dodge obstacles through body movement
60 s · Gesture · GELO · Demo ▶
Tennis
Arm movement with a virtual tennis racket
60 s · Gesture · Purina Pro Plan · Demo ▶

Skill & Luck

Skill, knowledge, luck

Quiz Game
10 questions in the pool, 5 per round, QR sharing
90 s · Touch · RB Leipzig · Demo ▶
Memory
Reveal pairs, ranking
60 s · Touch · Essential Costa Rica · Demo ▶
Wheel of Fortune
Prize wheel – prize volume and timing controllable
30 s · Touch · Rotkäppchen · Demo ▶
X-Mas Calendar
One door per day across the campaign period
30 s · Touch · MediaMarkt
Bingo
Draw numbers, fill the card
60 s · Touch · Spielbank Leipzig
Slot Machine
Slot machine with prize payout
30 s · Touch · BWT · Demo ▶
Swipe App
Swipe mechanic, yes/no choices
30 s · Touch · Spinlab
PAYBACK Minispiele mit 3D-Charakteren und KI-Styling

PAYBACK Mini Games

A seasonal, hyper-personalized activation combined 3D characters with AI styling – linking fun with a tangible AI experience.

Schleich Emotionsspiel mit Emotionserkennung und KI-Markenwelten

Schleich Emotion Game

Emotion recognition meets gamification: the display transports guests into AI brand worlds – for instantly shareable UGC photos.

SENSAPE-Stele mit dem digitalen Glücksrad der Spielbank Leipzig

Spielbank Sachsen Prize Wheel

A digital prize wheel at three locations distributes a fixed prize pool at random – with photo printing for guests and control from one dashboard.

SENSAPE-Stele im DM11-Design bei der Deutschen Meisterschaft im Elfmeterschießen

DM11 Penalty Shootout for OBI

At the German penalty shootout championship in Arena Rostock, fans became part of the tournament look – with a personalized photo in DM11 design.

SENSAPE-Stele mit dem Matchday-Quiz von RB Leipzig

Matchday Quiz at RB Leipzig

Fans test their club knowledge on matchday right at the stele – question by question in RB design.

Ricola Catch & Win Aktion am Point of Sale

Ricola Catch & Win

At the POS, customers caught falling drops in an interactive game – playful product interaction right in the shelf environment.

Zotac Gaming Emotionsspiel auf der Gamescom: zwei Spielerinnen lächeln um die Wette

Zotac Gaming at Gamescom

Smile-off: two players competed in an emotion duel – body control instead of controllers, right on the Gamescom booth.

AOK Energy Boost Runner-Game auf der SENSAPE-Stele

AOK Energy Boost Runner

Body-controlled through a virtual supermarket: the runner game makes healthy eating playful and tangible.

Sachsenlotto Schere-Stein-Papier-Glücksrad auf der Hobbymesse Leipzig

Sachsenlotto at the Hobby Fair

Rock. Paper. Luck! Rock-paper-scissors against the stele decided the prize tier on the wheel of fortune.

Costa Rica Messe-Stele mit Foto, Memory und Glücksrad

Discover Costa Rica Playfully

Photo, memory or prize wheel: three apps invited visitors to playfully explore Costa Rica at the fair.

SpongeBob-Quiz auf der SENSAPE-Stele für Nickelodeon

SpongeBob Quiz for Nickelodeon

Three levels of show trivia: fans tested on screen how well they really know Bikini Bottom.

Trusted by global brands

RTL
KTM
FC Bayern München
Paris Saint-Germain
RB Leipzig
Porsche
Disney

Frequently Asked Questions

What exactly do we get – hardware, software or both?

Both – and you decide how much of it you need. Our steles and smart mirrors arrive as ready-to-run units, for rent or purchase. If you already have screens, kiosks or built-in displays, the Sensape Recognition Box is enough: a compact plug-and-play module with AI camera and processor that turns a standard screen into an interactive installation. And for campaigns without on-site hardware, we deliver the experience as WebAR straight to your visitors' smartphones.

How much does an activation cost?

The three design packages – Essential €1,000, Standard €3,000, Custom from €8,000, one-off per game – cover the game branding only. Not included are device rental, logistics and software licence, which come on top depending on system and duration. Complete activations start at around €4,000 and extend into six figures for custom builds with multiple systems and worldwide rollout. To save costs, you or your agency partner can supply the graphics and we integrate them. Tell us your event date and scope – the quote arrives within 48 hours.

Do AR games work as a trade fair prize draw?

Very well – prize draws are one of the most common use cases. Digital prize wheels, skill games and quizzes distribute a fixed prize pool fairly across the trade fair day, capture leads via email delivery of the branded photo, and run GDPR-compliant. Spielbank Sachsen operated a networked prize wheel across three locations, Sachsenlotto combined rock-paper-scissors with prize tiers at a trade fair booth. Mechanics, prize logic and winning odds are configured to fit your campaign.

How much lead time do we need?

We adapt and deliver ready-to-go packages within 4 to 6 weeks. For custom-built installations, reach out earlier – then we fit into your event timeline instead of the other way around. If time is tight, tell us the date anyway: we'll tell you honestly what's feasible.

How does working with us as an agency work?

We are a technology platform, not a competing creative agency – and have worked closely with agencies and event partners for years. Your client relationship is protected: on request we stay fully in the background and deliver white-label, so the activation appears as your work to the end client. You can handle concept and graphics yourself and we integrate them – or we deliver full service from consulting to rollout. You decide where to spend your resources.

Can the experiences be adapted to our clients' brand guidelines?

Completely. Once campaign goals and brand guidelines are in place – logos, fonts, colors, assets – our design and development teams handle everything: custom 3D modeling, bespoke user interfaces, custom stele design. How deep the customization goes is a budget question, not a technical limit.

What about data protection and GDPR?

Recognition runs locally on the device – image data never leaves the installation for analysis, and no permanent personal data is created. Consent, retention and deletion periods are configured per project to your requirements; on request the activation runs entirely without person recognition, using touch and motion only. We provide the DPA and TOM list with the quote – and if your legal team has questions, we're directly available.

How complex is the on-site setup?

Minimal. The units arrive pre-configured and ready to run. Your on-site team only connects power and internet – the software starts automatically. No technical know-how needed, no long setup times, no technician configuring on event day.

What data and reporting do we get after the campaign?

Every activation comes with a standard set of KPIs – interactions, dwell time, delivered photos and videos, shares via the microsite – and we walk through it with you on request. Beyond that, custom analytics concepts are possible: we've built activations that survey a community's knowledge or collect product feedback directly at the point of sale. If you have a specific insight goal, we design the mechanics around it.

Can we use the system for lead generation?

Yes, that's what it's built for. Data can be captured directly on screen or via WebAR on visitors' smartphones – with modules for newsletter sign-up, prize draws, digital vouchers or delivering the branded photo by email. The incentive is built in: anyone who wants their photo gladly shares their address. For Aldi Süd, exactly this mechanic measurably generated applicant contacts at recruiting fairs.

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