Intelligent recognition software makes automatic advertising campaign effectiveness research possible without additional personnel. Pre-campaign measurement of advertising effectiveness often means a lot of effort and extra manpower. In addition, results are easily influenced by the test environment, as people are aware of the test. Artificial intelligence can now take over this task in conjunction with digital signage. The intelligent recognition software from Leipzig-based augmented reality agency Sensape measures the success and direct impact as well as the target group of campaigns directly at the point of sale. 

First restaurants launch pilot projects with digital ordering system.Using your own smartphone to place your order directly at the table, get recommendations and quickly reorder. This is what guests at some restaurants in Leipzig and Dresden can look forward to as soon as the restaurants are allowed to open. To improve their service offering, they are relying on technology from the Leipzig-based company Sensape, which even works without an app download.

Addressing target groups intelligently? Augmented reality lifts viewers to a new level of reality and lets us present information as immersively as we know it from movies. But how does the technology work and in which areas can it be used?