Learn more about Augmented Reality and how to use it to your benefits

Sensape joined the BMWE/GTAI delegation to Riyadh in September 2026. What the Saudi sports and events market expects from fan technology — three takeaways.

Sensape exhibited at the SAXONY! joint booth at Gamescom 2026 in Cologne (hall 4.1), August 26–28. The AR activation reached over 28,000 people and delivered 450+ game results via QR code – no app download required.

From TU Munich in 2014 to the City of Leipzig Honorary Award in 2025: 10 years of Sensape in 8 milestones. EXIST Scholarship, IKT Innovativ from the Federal Ministry, EU FINODEX, Fujitsu Award, Bitkom/DFKI Summit Paper, TechCrunch Disrupt SF, growth with FC Bayern, Disney, Porsche and others – and the current ESF Plus funding. A retrospective.

We are pleased to announce that Sensape GmbH has received funding under the ESF Plus program ‘Innovationsassistent:in’ (Innovation Assistant) of the Free State of Saxony. The funded project focuses on advancing our Augmented Reality and WebAR technologies to make interactive digital customer engagement accessible to a broader range of businesses. This project is co-financed by the European Union.

Hyper-realistic mobile AR solutions transform fan excitement into a future revenue stream, solving the core monetization and data challenges faced by revenue and brand managers. Discover how SENSAPE Allstars drives viral brand impact, generates concrete merchandise sales, and collects the sophisticated lead data necessary to justify premium sponsor rates.

This blog article dives into crucial topics about fan engagement and AR fan engagement, including benefits with facts and statistics.

As the demand for AR games increases, we dive into its meaning, global market size with statistics, and SENSAPE AR Games.

Our article covers the definition of Magic Mirror, implementation of the study, its results, recommendations, and our solution.

Explore AR try on’s meaning, its global market and benefits with SENSAPE AR try on solution.

Discover event marketing, benefits of AR in it, AR numbers and examples in events, and our AR solutions for it.

We highlight experiential marketing along with AR experiential marketing, their benefits, and how SENSAPE aligns with them.

Explore the importance of AR marketing for brand agencies, benefits of AR in brand experiences, and activation examples.

We were at the famous Fifteen Seconds Festival in Austria for the first time, presenting our innovative technology to an international audience! Beyond that, our customer success manager Lena gave a Keynote about the future of marketing & immersive brand experiences using AR & AI to over 200 visitors.

By participating in Foot-Unis 2023, we further establish our presence and growth in the French market, positioning ourselves as a key player in transforming the sports industry with AI and AR. Find out what important influence artificial intelligence can have in the sports industry!

A Thrilling Fusion! We participated for the first time in the SPOBIS 2023 in Düsseldorf in the Radisson Lounge, introducing the brand new performance-oriented price model and unveiling new features of our Allstars products.

In the last months, we visited several events, met people from the sports and entertainment industry and did some research about the following question: Which impact do AR and AI have in sports and entertainment?

We visited our first International Sports Convention to showcase our fan engagement solutions. And we will definitely come back!

We had the pleasure of announcing the winner of the Licensing International France Award 2022 in Paris. Congratulations to all nominees and winners!

Our AI-based augmented reality technology brings interactive product experiences to store windows as well as retail spaces, making retail an experience again. Prototype presented for the first time at Euroshop 2023.

In a retail world where competition is fierce, and customer expectations are constantly on the rise, it takes something truly extraordinary to stand out from the crowd. So why settle for the ordinary when you can use AI and AR to create something truly extraordinary?

Sensape presented new intelligent solutions around immersive brand experiences at the "Best of Events" in Dortmund.

How AR can be used for marketing | The most important learnings of our speakers.

Augmented Reality puts fans in the scene at the start of the season.

Augmented reality provides special insights into the future SAP Garden stadium.

Augmented reality enables an encounter with the players in the MEWA Arena.

Brand activation with relaxation, games, fun and augmented reality at Lucerne and Bern train station

Krombacher enabled visitors to Wacken Open Air 2022 to create their own personal memories of the event - using artificial intelligence (AI) and augmented reality (AR).

For the third time, Rivella is using augmented reality in Swiss train stations, beverage cash-and-carry markets and shopping centers to distribute product samples interactively and automatically in a marketing campaign to provide information about Rivella Refresh.

How augmented reality creates the perfect eye-catcher at trade show booths.

Augmented reality and Rivella? They simply belong together by now. This year, Rivella is already launching its third campaign with augmented reality powered by Sensape, and we provide an insight into its evolution.

GREENTECH FESTIVAL uses Sensape's AR and AI solution "Smart Guiding" at trade show to guide visitors in a sustainable way.

World's first Twinner Station opens in Berlin and relies on artificial intelligence and augmented reality in its integrated showroom.

Sensape spoke at the OMR Festival 2022 about AI and AR in marketing and talked about everyday agency life.

SENSAPE presented its new 55" hardware and Smart Guiding System at the BOE connect LIVE 2022 in Dortmund.

KTM permanently installs AI and AR-based solution from Leipzig-based agency Sensape to generate more traffic, merchandise sales and newsletter subscriptions.

Sensape developed an AI-based solution for video editing enabling keying without the need for a professional camera setup and green screen.

Sensape has joined the Swiss "ESB Marketing Network" to gain new insights into the latest impulses and innovations from the sports, entertainment and marketing sectors. 

Sensape has once again signed collaborations to drive its international sales of intelligent and interactive customer engagement through AI and AR. New partnerships have now been signed in Germany, France and the Middle East.

For Valentine's Day this year, Centrum Galerie Dresden is running a photo campaign with a lottery. Under the motto "SPREAD LOVE", visitors can take a photo of themselves in front of a large flower installation. If they then share the photo with the #centrumgalerie on Instagram, they will be entered into the contest. 

Rheem, the world's largest manufacturer of water heaters, pool and air conditioning systems, is launching a pilot project in Chile with German company Sensape to digitize advice on the right water heater in retail stores. The advice is to be given without staff via an installation with a large, interactive display. 

For the 10th anniversary of the VOX show "Shopping Queen", the channel is launching something special together with Leipzig-based AI company Sensape. For instance, the star of the show, designer Guido Maria Kretschmer, will come directly to fans' smartphones via social media and pose for a selfie with them.

Future Of Festivals: The future is sustainable & smart. Sensape is a partner of the biggest industry meeting in the festival and live sector and provided its Smart Guiding Systems.

Sensape stands for interactive experiences with artificial intelligence and augmented reality. Founded in SpinLab, the startup accelerator in the old cotton mill in the German city of Leipzig, the company is now represented in a total of 13 countries.

Sensape has developed an AR-supported wine tasting for the home together with sommelier and winemaker Miguel Matthes of the company Winehead.

A new state-of-the-art interactive, tech-driven football entertainment experience that combines football skills with augmented reality opened in London in September 2021.

The German company Sensape has placed third in the global Innovation Award 2021 for the experience industry. Sensape won the award for its recognition software powered by artificial intelligence (AI), which enables personalised approaches to visitors of museums, theme parks or zoos based on external characteristics.

Rivella uses an augmented reality game at train stations in Switzerland since the end of September 2021 to distribute product samples without personal contact during a marketing campaign.

Linking brands or products with emotions is our key to success. Standing out from the mass of products at the point of sale - Augmented Reality (AR) is perfect for this!

How to get to know your target group better with augmented reality and artificial intelligence at the point of sale.

Sensape has entered a partnership with USP Partner, one of the leading full-service marketing agencies. USP Partner thereby becomes the consulting and sales partner for the Swiss market for Sensape's innovative AR and AI hardware and software solutions.

At Havelpark Dallgow, visitors can now experience the European Football Championship in an interactive AR world and take home souvenir photos.

Artificial intelligence is becoming more and more important for marketing. If you make use of certain technologies, personalised advertising, product suggestions and suitable purchase incentives become possible.

Passengers often face long queues at the gate when boarding for their flight begins. The Leipzig-based company Sensape has now developed a solution to this problem. Via smartphone, passengers can secure a place in a virtual queue and remain comfortably seated until it is their turn to board.

Intelligent recognition software makes automatic campaign effectiveness research possible without additional personnel. Pre-campaign measurement often means a lot of effort and extra manpower. Artificial intelligence can now take over this task.

Addressing target groups intelligently? Augmented reality lifts viewers to a new level of reality and lets us present information as immersively as we know it from movies. But how does the technology work and in which areas can it be used?

Rivella uses an augmented reality game at valley stations in Swiss ski resorts since the end of February to distribute product samples without personal contact during a marketing campaign.

Sensape becomes a member of the Chamber of Foreign Trade Chile and enters the Chilean market with Augmented Reality (AR) technologies.

How digitization can improve a pedestrian zone is being tested in Guayaquil City in Ecuador. For a so-called Smart Totem to provide urban zones such as parks, event locations, and any place with a high volume of visitors with intelligent connection points with interactive entertainment and advertisement, the firm Konectado worked together with Sensape.

Photos with the FC Bayern Munich stars, anytime. Together with the company SENSAPE GmbH, the club FC Bayern Munich is expanding its Augmented Reality (AR) activities and giving store visitors the opportunity to take photos with their players.

SENSAPE has developed the "Phantastic Promoter" to support the shopping experience in retail stores. Thanks to artificial intelligence, it recognizes the gender, age, and emotions of a person. Thus, it can recommend drinks based on visible characteristics.

City library in Leipzig tests digital visitor access management system with mask recognition. It creates attention to the hygiene measures and counts visitors automatically.