Virtual stadium visit and selfies in a European Championship setting thanks to AR directly in the shopping centre

July 2, 2021
At Havelpark Dallgow, visitors can now experience the European Football Championship in an interactive AR world and take home souvenir photos.
Photo: "Selfies in a European Championship setting directly at the Havelpark Dallgow shopping centre thanks to AR." / Photo credit & Source: © Sensape

[Press release]

Berlin shopping centre installs augmented reality promoter with European Championship design.

In Havelpark Dallgow near Berlin, visitors can now experience the European Football Championship in an interactive augmented reality world and take home souvenir photos. For this purpose, a digital stele from the Leipzig-based company Sensape is used, which recognises people in front of the camera and displays them on a large screen with 3D elements. The campaign will continue until the end of the European Championship.

"With our photo installation, the fans are in the middle of the European Championship instead of just watching it. Through the AR world, we make a virtual visit to the stadium possible and let them capture the moment by taking a photo and carrying it with them," Michael Lehnert from Sensape explains. The company develops intelligent technologies to target customers based on artificial intelligence and augmented reality. Since mid-June, a football fan experience via augmented reality has also been possible at the ECE Center Havelpark Dallgow. The installation consists of a photo box with a large integrated touch display on which visitors can see themselves. The built-in artificial intelligence recognises visitors in front of the camera and equips them with 3D elements such as hats, glasses, flags or whistles depending on their gender or age. In the interactive world, the elements can be changed by touching them, and a souvenir photo can be taken in the European Championship setting. This can then be printed out or received on a smartphone via QR code. On the smartphone, the photo can be downloaded and shared on social media or with friends at the touch of a button. The campaign will run until the end of the European Championship.

SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 22 employees. Customers include FC Bayern München, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, China, Japan, Italy, Spain, Chile, Ecuador, and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.
Press Contact:
Michael Lehnert, lehnert@sensape.com, +49 (0)157 923 601 83

More articles for you

Press release
January 12, 2023
The future of experience marketing? How to use AR and AI-based solutions for gamification and infotainment effect at the BOE trade fair 2023
Sensape presented new intelligent solutions around immersive brand experiences at the "Best of Events" in Dortmund.
Press release
January 12, 2023
Wie sieht die Zukunft des Erlebnismarketings aus? - Autonome KI- und AR-Lösungen für Gamification und Infotainment auf der BOE
Die Sensape GmbH stellte auf der “Best of Events” in Dortmund neue intelligente Lösungen rund um immersive Markenerlebnisse vor.
November 9, 2022
Metaverse is tomorrow - AR is today!
How AR can be used for marketing | The most important learnings of our speakers.

Based on your reading you might like

Web AR

Augmented Reality direkt im Browser - Ohne App und auf jedem Gerät. Unser leistungsfähiges WebAR-Framework verwandelt jedes Smartphone in ein 3D-Multimedia-Center. Erwecken Sie die Umwelt Ihrer Kunden oder Ihre Printmedien zum Leben und nutzen Sie 3D-Modelle, Videos und interaktive Schaltflächen zur Kommunikation.

Web AR by Sensape. Augmented reality can be used directly on the smartphone without any app download.

SRB

Intelligente Erkennung, Personalisierung von Botschaften und noch mehr. Die Sensape Recognition Box ist das Herzstück unserer Systeme, das sie so intelligent macht. Die SRB kann mit bestehender Hardware kombiniert oder komplett in Ihre PoS-Umgebung integriert werden.

Camera Sensape

Individuelles Projekt

Sie möchten ein individuelles Augmented Reality Projekt umsetzen? Wir beraten Sie gerne und finden gemeinsam eine Lösung.

jetzt unverbindlich Anfragen
Build your own illustration
Make AR the new frontier of your brand!
Bridge the gap between the digital and physical world.
Inspire me