Virtual stadium visit and selfies in a European Championship setting thanks to AR directly in the shopping centre

July 2, 2021
At Havelpark Dallgow, visitors can now experience the European Football Championship in an interactive AR world and take home souvenir photos.
Photo: "Selfies in a European Championship setting directly at the Havelpark Dallgow shopping centre thanks to AR." / Photo credit & Source: © Sensape

[Press release]

Berlin shopping centre installs augmented reality promoter with European Championship design.

In Havelpark Dallgow near Berlin, visitors can now experience the European Football Championship in an interactive augmented reality world and take home souvenir photos. For this purpose, a digital stele from the Leipzig-based company Sensape is used, which recognises people in front of the camera and displays them on a large screen with 3D elements. The campaign will continue until the end of the European Championship.

"With our photo installation, the fans are in the middle of the European Championship instead of just watching it. Through the AR world, we make a virtual visit to the stadium possible and let them capture the moment by taking a photo and carrying it with them," Michael Lehnert from Sensape explains. The company develops intelligent technologies to target customers based on artificial intelligence and augmented reality. Since mid-June, a football fan experience via augmented reality has also been possible at the ECE Center Havelpark Dallgow. The installation consists of a photo box with a large integrated touch display on which visitors can see themselves. The built-in artificial intelligence recognises visitors in front of the camera and equips them with 3D elements such as hats, glasses, flags or whistles depending on their gender or age. In the interactive world, the elements can be changed by touching them, and a souvenir photo can be taken in the European Championship setting. This can then be printed out or received on a smartphone via QR code. On the smartphone, the photo can be downloaded and shared on social media or with friends at the touch of a button. The campaign will run until the end of the European Championship.

SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 22 employees. Customers include FC Bayern München, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, China, Japan, Italy, Spain, Chile, Ecuador, and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.
Press Contact:
Michael Lehnert,, +49 (0)157 923 601 83

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