The CHALLENGE
Experience idols up close
In order to make unique fan moments possible at any time, FC Bayern Munich relies on a virtual interaction between fans and stars. Artificial intelligence creates a realistic-looking souvenir photo with the FCB stars, which is sent directly to their own smartphones and can be shared with friends.
Player-fan-interaction
Normally, players are only seen at events. But for the club, loyal fans should always have the opportunity to take a souvenir photo.
Personal fan experience
Instead of an autograph card, fans should receive a unique and personal photo with their idols and the visit to the fan store should become something special.
Increasing reach
FC Bayern Munich also wants to increase the reach in social networks via fan-generated content using a sharing function.
Autonomous functionality
The solution should work completely autonomously and require no additional personnel. The solution should also work contactless for fans.
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