Rivella is going all in on AR and already launched the third AR-based guerilla campaign with us. During the first stage, with over 1 million samples distributed in various spots. The highlight: the smartphone is used to interactively inform about the benefits of Rivella Refresh. We continued with our AR game "Bubble Catching", which playfully pushes consumers to peak performance on our Ready2Go systems. After that, of course, there's a gratis Rivella Refresh. A great example of how AR can be perfectly combined for promotion and sampling.
Fun information and interaction
Rivella wanted to bring their brand’s and product’s values to their customers in a playful, fun way.
Successful product sampling
The goal was to distribute as much product samples of Rivella Refresh as possible.
The campaign should be contactless again but still interactive.
Continuing the customer journey
The received bottles should contain even more content users could interact and learn more about Rivella Refresh with.
Interactive AR game and WebAR
Fun Rivella game
Bubble catching is as fun and active as Rivella Refresh itself. Potential customers are informed playfully about the products benefits by playing an interactive game evolved around the drink.
By moving virtual pin needles with your hand by gesture control, players have to move to catch up all the bubbles rising from a virtual Rivella Refresh bottle. But caution! Catching a sugar bubble lowers your score.
At the end of the game, the player is automatically rewarded with a free Rivella Refresh. The so called digital sampler combines vending machine with artificial intelligence and distributes product samples automatically.
Scanning the bottle label, players can take the experience home and even participate in a lottery. In a browser-based application, a virtual Rivella Refresh bottle can be placed in the surroundings and inform about the advantages of the drink again.
"The possibility of using gamification to draw attention to product benefits has been well received by customers. Participation in the game has had a good response rate to date. Also, in terms of sustainability, additional product flyers can be dispensed with."