And the Licensing International Award 2023 goes to.... Dream Factory!

March 10, 2023
We had the pleasure of announcing the winner of the Licensing International France Award 2022 in Paris. Congratulations to all nominees and winners!

[Press release]

Sensape at France Licensing Day in Paris

The Germany-based company develops interactive brand experiences based on artificial intelligence and augmented reality. Paris Saint-Germain, Disney and other worldwide brands have used their technology. 

Paris, France - Sensape, the leading provider of interactive augmented reality (AR) solutions, attended the France Licensing Day 2023 event in Paris on March 9th, showcasing their innovative AR technology and creating immersive brand experiences that captivated attendees. “We want to show how you can playfully make brands more interactive and successful with the use of artificial intelligence and augmented reality”, says Michael Lehnert, Commercial Director of Sensape. 

Sensape started developing its own artificial intelligence 8 years ago, combining it with augmented reality to personalize brand experiences at places like events, point of sales. Sensape's interactive AR solution has been implemented in various industries, including sports and entertainment. For instance, Paris Saint Germain, one of Sensape's clients, has integrated the solution in their fan store at Champs-Élysées and in the stadium to engage and captivate fans. This technology not only creates a unique brand experience for users, but also serves as a lead generator for brands, increasing merchandise sales and social media reach through user-generated content. Sensape's innovative solution has become an essential tool for businesses looking to stand out in a crowded market and elevate their brand to new heights.

The highlight of the evening was the Licensing International Award 2023 ceremony, where Sensape was honored to announce the winner of the prestigious award in the category ”Best Experiential Activation” in the licensing industry. The award recognized Dream Factory for their immersive experience around Terminator 2:  Judgement Day.

"We are thrilled to have been part of this important event for the French licensing industry," says Michael Lehnert. "We believe that our technology has the power to transform the way brands engage with their customers and create unique and memorable experiences. The France Licensing Day was an amazing opportunity for us to talk to industry professionals and discussing the exciting possibilities of interactive AR in licensing."

SENSAPE GmbH, headquartered in Leipzig, develops and markets products for interactive and intelligent customer contact. Founded in 2015, the company currently employs 25 people. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL and over 300 other medium-sized companies and corporations. With customer installations in more than 30 countries, including the USA, Great Britain, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH reaffirms its international competence and drive for expansion.

Press contact:

Michael Lehnert,, +49 (0)1579-23 60 18 3

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