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Sensape GmbH, based in Leipzig, exhibited at Gamescom in Cologne from August 26–28, 2026 as part of the SAXONY! joint booth in the business area (hall 4.1, booth A051g–B060g). The focus: AR games for brands – a solution that lets companies interact with their audience through play, with no app download and no explanation needed.
AR Games for Brands at Gamescom 2026
AR games for brands were the centerpiece of Sensape's presence at Gamescom 2026. Gamescom is the world's largest trade fair for computer and video games, drawing over 357,000 visitors to Cologne in 2025. For brands, it is one of the highest-reach venues to engage gaming audiences directly.
Trade visitors experienced live how AR Games & Skill and Luck turn a booth visit into active brand interaction: camera on, play, win – the brand becomes part of the game instead of a backdrop.
SAXONY! Joint Booth: Games Expertise from Leipzig
The SAXONY! joint booth brought together Saxony's games industry at Gamescom for the third time in 2026: 25 studios, start-ups, networks, and institutions exhibited jointly in the business area, organized by Saxony Trade & Invest Corp. (WFS) on behalf of the Saxon State Ministry for Economic Affairs, Labour, Energy and Climate Protection. The professional program was curated by Leipzig-based R42 Games Hub & Accelerator.
As a Leipzig company, Sensape demonstrated how AR and AI technology from Saxony is applied in brand marketing – from trade show activations to the point of sale.
Playful Brand Interaction Instead of Flyers
Playful brand interaction works because it offers a trade: entertainment in exchange for attention. Instead of consuming ad messages, visitors compete – in a high-score challenge, a skill game, or a moment of luck with an instant prize.
The Sensape solution covers two formats:
- AR Games & Skill and Luck: gamified AR interactions at booths or points of sale, controlled by camera and body movement
- WebAR: browser-based AR games on the visitor's own smartphone – no app, instantly launched via QR code
Both formats can be combined with Phantastic Portal as a crowd magnet: the display attracts passers-by, the game keeps them engaged.
Trade Show Solution for Brands: Setup and Flow
The trade show solution for brands is plug-and-play: set up the hardware, load content via Phantastic Studio, go live. Brands define branding, game mechanics, and prize logic – Sensape delivers hardware, content production, and operation.
- Visitors are invited to play via display or QR code
- Interaction runs through gestures, movement, or touch – no registration barrier
- Optional: lead generation via prize mechanics or photo sharing
Results: Over 28,000 People Reached in Three Days
The results of the AR activation at Gamescom 2026 were measured anonymously through the built-in analytics of Phantastic Studio:
- 28,079 impressions – people detected at the booth across three trade fair days
- 459 game results delivered via QR code to visitors' own smartphones
- 338 photos printed directly at the booth
- 126 microsite visits and 61 shares afterwards
- Core audience: 52% of users aged 20 to 29
The strongest day was August 27, accounting for roughly half of all interactions. Sensape's AR activation at Gamescom 2026 reached over 28,000 people and generated more than 450 digitally delivered game results in three days.
About Sensape
Sensape GmbH, headquartered in Leipzig, has developed interactive AR and AI brand experiences since 2015. Core products: Phantastic Portal, Allstars, WebAR, Virtual Try-On, and AI Avatars. Clients include FC Bayern München, Paris Saint-Germain, Disney, Porsche, Swarovski, Toyota, and 300+ brands across 40+ countries. See selected campaigns in the projects overview. Inquiries for trade shows and brand activations: contact.
