
Pepsi & Florian Wirtz
WebAR fan moment for the #GönnDirFussball campaign: a selfie with Florian Wirtz – created and shared straight from the browser.
WebAR runs on every smartphone – via QR code or link. 3D products, AR filters and gamification. Concept, tech and support from one team.
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No – that's the whole point of WebAR. The experience runs directly in the browser of any current smartphone, launched via QR code, link or NFC. No app download, no store approval, no on-site hardware. If you also want to show the experience at POS or at your event, we combine it with our steles and screens – both run on the same platform.
Simple WebAR campaigns based on our templates start at around €3,000. The range extends into six figures for custom-built experiences with 3D content, gamification and international rollout. The levers are the degree of customization, content production and duration. To save costs, choose your delivery path: we provide full service, or you or your agency partner supply the graphics and we integrate them. Tell us your launch date – the quote arrives within 24 hours.
Template-based WebAR campaigns go live in 2 to 4 weeks. For custom experiences with your own 3D content, reach out earlier – then we plan backwards from your launch date. If time is tight, tell us the date anyway: we'll tell you honestly what's feasible.
We are a technology platform, not a competing creative agency – and have worked closely with agencies and event partners for years. Your client relationship is protected: on request we stay fully in the background and deliver white-label, so the activation appears as your work to the end client. You can handle concept and graphics yourself and we integrate them – or we deliver full service from consulting to rollout. You decide where to spend your resources.
Completely. Once campaign goals and brand guidelines are in place – logos, fonts, colors, assets – our design and development teams handle everything: custom 3D modeling, bespoke user interfaces, fully custom design. How deep the customization goes is a budget question, not a technical limit.
WebAR runs in the browser – no app permissions, no installation. Camera access is granted per session by the user, image data is processed locally and never uploaded for analysis. Consent, retention and deletion periods are configured per campaign to your requirements. We provide the DPA and TOM list with the quote – and if your legal team has questions, we're directly available.
Through any channel that carries a link: QR code on packaging, poster or display, link in social ads, newsletters or NFC tags. One tap – and the camera opens in the browser. No installation, no friction. That's exactly why WebAR campaigns achieve significantly higher participation rates than app-based AR.
Every activation comes with a standard set of KPIs – interactions, dwell time, delivered photos and videos, shares via the microsite – and we walk through it with you on request. Beyond that, custom analytics concepts are possible: we've built activations that survey a community's knowledge or collect product feedback directly at the point of sale. If you have a specific insight goal, we design the mechanics around it.
Yes, that's what it's built for. Data can be captured directly on screen or via WebAR on visitors' smartphones – with modules for newsletter sign-up, prize draws, digital vouchers or delivering the branded photo by email. The incentive is built in: anyone who wants their photo gladly shares their address. For Aldi Süd, exactly this mechanic measurably generated applicant contacts at recruiting fairs.