4 ways augmented reality can attract attention and even protect against Covid-19

April 9, 2021
Photo: "Taking photos together with your idols at the FC Bayern World." / Photo credit & Source: © Sensape

Addressing target groups intelligently? Augmented reality lifts viewers to a new level of reality and lets us present information as immersively as we know it from movies. But how does the technology work and in which areas can it be used?

Intelligent Augmented Reality
Augmented reality, or AR for short, means augmented reality and speaks of digital effects or information that enhance the real world. This augmentation is computer-based and is usually associated with visual elements, although augmented reality can actually appeal to all the senses. An Artificial Intelligence recognizes facial shapes, gender, age or even emotions and can make the augmentation even more realistic as well as personal. When you think of such technologies, you often envision large high-tech corporations and top modern environments. However, this has not been the case for a long time now, as AR installations can be implemented well in any environment and can process just about any subject matter. You are probably familiar with Instagram or Snapchat filters. Even that is already augmented reality and works with your own smartphone!
If you think the technology beyond animated dog tongues and changing face filters, there are hardly any limits with AR. So suddenly you're smiling with the Mona Lisa, asking questions to Marie Antoinette, or getting the perfect route recommended between sights based on who you are.
Many institutions are currently striving for digitization. AR offers a variety of ways to make a visit more interactive and memorable. After all, interaction not only strengthens the positive image transfer, thus shaping a positive experience, but also contributes to a longer-lasting memory of the experience and the associated facility.

Possible applications of augmented reality

Smart Guiding through AR
Choosing the perfect route between attractions or, for example, at the zoo so as not to miss an event can be quite difficult for visitors. This is where intelligent AR comes into play. So-called Smart Guiding can suggest tailored routes on interactive displays or the visitor's own smartphone based on the recognition of age and gender, and even considers capacities. This means that the child will definitely not miss the desired performance and will probably also get a seat.

Interactive AR worlds
It is possible to immerse oneself even more with interactive AR worlds. This means users see themselves transported to another age, paintings, landscapes or underwater worlds on a large display. The worlds can be controlled by gestures or touch, creating an immersive experience.

What would my fate have been?
Based on external characteristics, the artificial intelligence in the museum could, for example, show historical fates of people with similar attributes. The analysis of characteristics can create very special experiences and establish a connection to the topic. Emotional but also playful mediation through fun AR games can make augmented reality possible.

Support during the pandemic
AR can also convey serious topics in a playful way. One example is the mask recognition in the Leipzig public library. If a person comes in without a face mask, they see themselves on a large display and are provided with a virtual mask. In addition, further instructions on correct behavior in the facility appear in speech bubbles. The virtual elements, such as the mask and seeing one's own reflection in the mirror, increase attention in one fell swoop and provide a friendly reminder. The intelligent technology even detects if the mask is crooked or under the nose via a camera in real time. If capacity is low, the solution can be coupled with a virtual queue that measures capacity and displays the remaining wait time on the smartphone. Visitors are notified as soon as they are allowed to enter the facility, avoiding queues at the entrance and reducing the risk of infection. In the event of an infection, artificial intelligence tracks the affected contacts.

AR as a trend in 2021
AR is being used in many areas, creating an innovative way to engage target audiences and immerse them in an immersive experience. Visits to culture-preserving institutions can thus be made more interactive and digital and attract high attention. It's definitely a fun way to experience culture, and even catches the attention of the selfie generation in a new way. Institutions that are thinking about an AR installation are definitely on trend.

More articles for you

Press release
April 28, 2021
Automatic advertising impact research with augmented reality at the POS
Intelligent recognition software makes automatic advertising campaign effectiveness research possible without additional personnel. Pre-campaign measurement of advertising effectiveness often means a lot of effort and extra manpower. In addition, results are easily influenced by the test environment, as people are aware of the test. Artificial intelligence can now take over this task in conjunction with digital signage. The intelligent recognition software from Leipzig-based augmented reality agency Sensape measures the success and direct impact as well as the target group of campaigns directly at the point of sale. 
Press release
April 28, 2021
Automatische Werbewirkungsforschung mit Augmented Reality am POS
‍Intelligente Erkennungssoftware macht automatische Wirkungsforschung von Werbekampagnen ohne zusätzliches Personal möglich. Werbewirksamkeitsmessung vor dem Kampagnenstart bedeutet häufig viel Aufwand und extra Personaleinsatz. Zudem sind durch die Testumgebung Ergebnisse leicht beeinflusst, da Personen sich des Tests bewusst sind. Künstliche Intelligenz kann diese Aufgabe nun in Verbindung mit digital Signage übernehmen. Die intelligente Erkennungssoftware der Leipziger Augmented Reality Agentur Sensape misst den Erfolg und die direkte Wirkung sowie die Zielgruppe von Kampagnen direkt am Point of Sale. 
Press release
April 27, 2021
Contactless ordering in gastronomy in Leipzig and Dresden
First restaurants launch pilot projects with digital ordering system.Using your own smartphone to place your order directly at the table, get recommendations and quickly reorder. This is what guests at some restaurants in Leipzig and Dresden can look forward to as soon as the restaurants are allowed to open. To improve their service offering, they are relying on technology from the Leipzig-based company Sensape, which even works without an app download.

Based on your reading you might like

Web AR

Augmented Reality direkt im Browser - Ohne App und auf jedem Gerät. Unser leistungsfähiges WebAR-Framework verwandelt jedes Smartphone in ein 3D-Multimedia-Center. Erwecken Sie die Umwelt Ihrer Kunden oder Ihre Printmedien zum Leben und nutzen Sie 3D-Modelle, Videos und interaktive Schaltflächen zur Kommunikation.

Web AR by Sensape. Augmented reality can be used directly on the smartphone without any app download.

SRB

Intelligente Erkennung, Personalisierung von Botschaften und noch mehr. Die Sensape Recognition Box ist das Herzstück unserer Systeme, das sie so intelligent macht. Die SRB kann mit bestehender Hardware kombiniert oder komplett in Ihre PoS-Umgebung integriert werden.

Individuelles Projekt

Sie möchten ein individuelles Augmented Reality Projekt umsetzen? Wir beraten Sie gerne und finden gemeinsam eine Lösung.

jetzt unverbindlich Anfragen
Make AR the new frontier of your customer experience
Bridge the gap between the digital and physical world of your brand.
Get in touch