Sensape, a leading provider of AI and AR solutions, made its debut at the renowned Fifteen Seconds Festival in Austria. The festival, known for its impressive line-up of speakers from global brands, provided an ideal platform for Sensape to introduce its innovative AI & AR Technologies through their Phantastic Promoters and unveil its new performance-oriented pricing model for the Allstars.
At the Sensape stand, festival attendees had the opportunity to witness first-hand the capabilities of AI-Recognition Technology. They were able to take photos with virtual Paris Saint-Germain players, immerse themselves in a virtual Disney World, and even participate in the interactive Header Game. Additionally, visitors could access information about the festival's program and speakers through the devices.
In a strategic partnership with the Fifteen Seconds Festival, Sensape deployed two Phantastic Promoters who represented the festival's partner, Red Bull. These promoters interacted with visitors, offering details about the festival and engaging them with interactive games.
Lena Gabold, customer success manager at Sensape, delivered a captivating keynote speech on the Marketing Stage, addressing an audience of over 200 people. Lena emphasized the power of interactive AR experiences in creating compelling narratives and making brands more memorable. She highlighted how industry giants such as Disney, Lagnese, KTM, and RTL have leveraged augmented reality to revolutionize customer engagement and elevate their marketing strategies.
The benefits of incorporating AR and AI in marketing were also highlighted during the festival. Studies have shown that AR experiences lead to higher engagement, recall, and conversion rates. More than 60% of consumers find AR to be enriching and engaging, while 71% of shoppers are more likely to make a purchase from retailers offering AR experiences. Small and medium-sized enterprises (SMEs) using AR have reported higher customer satisfaction rates, with 88% experiencing increased satisfaction.
Sensape's participation at the Fifteen Seconds Festival marked a significant milestone for the company, as it showcased its cutting-edge technology to a diverse and influential audience. The event served as a platform to demonstrate the immense potential of AI-Recognition Technology in transforming customer experiences and driving business growth.
SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 25 employees. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, UK, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.
Michael Lehnert, Press@sensape.com, +49 (0)1579-23 60 18 3
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