A new state-of-the-art interactive, tech driven football entertainment experience that combines football skills with augmented reality opened in London in September 2021.
METRIX: FOOTBALL RE-CODED, which is the first location of its kind, enables visitors to practice skills such as the strength of shooting and accuracy on innovative digital walls and reach higher levels of difficulty through intelligent recognition software. To create a player card profile an innovative background segmentation without a green screen, provided by German company Sensape, is used to take a photo. On their digital profile players can then save their individual statistics they achieve during training.
In the near future, a personal 3D avatar is planned to be added to the player card. Using Sensape’s Artificial Intelligence (AI) and Augmented Reality (AR) technology, players will be able to create personalised avatars based on their own appearance, thanks to the software which automatically recognises the person in front of it in real-time, converting external features such as hair type, skin colour and facial shape, as well as hairstyles and beard shapes to create a 3D avatar.
Spanning a total of almost 10,000 square meters, the new site is located at Westfield, White City and is the first METRIX experience in the UK.
Speaking about the centre’s opening, Michael Lehnert from Sensape, said:
"We are excited to be a part of this new experience in London, which provides visitors with a truly unique experience that combines real-life soccer skills and training with our unique AI and AR solution.
“As a brand, we’re committed to pushing the boundaries of what’s possible and for this project, we worked with a new framework that enables a fast and smooth experience for players, enabling cut-out photos to be captured by our virtual recognition software without the need for green screen technology. We can’t wait to see visitors trying it out and experiencing it for themselves.”
Joe Tankel, Founder of The Brand Tank, and Sensape’s UK partner, added:
“Metrix have created a fantastic site, and we are proud to bring our sensor technology and augmented reality (AR) to add to the experience. As we move into the next phase of development by creating personal avatars, the artificial intelligence (AI) from Sensape will create an even deeper connection between the real and the virtual world. We are looking forward to seeing visitors enjoy a truly immersive experience."
Official video from METRIX:
Augmented Reality direkt im Browser - Ohne App und auf jedem Gerät. Unser leistungsfähiges WebAR-Framework verwandelt jedes Smartphone in ein 3D-Multimedia-Center. Erwecken Sie die Umwelt Ihrer Kunden oder Ihre Printmedien zum Leben und nutzen Sie 3D-Modelle, Videos und interaktive Schaltflächen zur Kommunikation.
Intelligente Erkennung, Personalisierung von Botschaften und noch mehr. Die Sensape Recognition Box ist das Herzstück unserer Systeme, das sie so intelligent macht. Die SRB kann mit bestehender Hardware kombiniert oder komplett in Ihre PoS-Umgebung integriert werden.
Sie möchten ein individuelles Augmented Reality Projekt umsetzen? Wir beraten Sie gerne und finden gemeinsam eine Lösung.