Sensape at SPOBIS 2023: Europe's most prominent sports business event meets Artificial Intelligence

June 7, 2023
A Thrilling Fusion! We participated for the first time in the SPOBIS 2023 in Düsseldorf in the Radisson Lounge, introducing the brand new performance-oriented price model and unveiling new features of our Allstars products.

Sensape, an esteemed pioneer in the AI-technology landscape, has recently participated in the SPOBIS Conference 2023. The Germany-based company develops interactive brand experiences based on artificial intelligence and augmented reality. Paris Saint-Germain, Disney and other worldwide brands have used their technology.

The emergence of AI and AR technologies has brought a revolution in the sports and entertainment sector. An Accenture study reveals that fans with an emotional link to a club tend to have a 306% higher lifetime value, emphasizing the importance of cultivating emotional connections for customer loyalty. AI and AR technologies are effectively enabling such connections by offering immersive experiences, personalized interactions, and innovative brand experiences.

In the recently concluded SPOBIS Conference 2023, Sensape, a European leader in AI and AR technology, showcased its mission of personalizing brand experiences in the Radisson lounge. The brand introduced its new performance-oriented price model and unveiled the latest features of the Allstars products for the first time, catching the attention of sports giants.

Sensape embarked on its journey of developing proprietary AI technology eight years ago. The brand strategically combined this technology with AR to offer hyper-personalized experiences at events or point of sales. Sensape's innovative AI-based solution has found applications across diverse industries, including sports and entertainment.

An example of Sensape's impact on the sports industry is evident in its collaborations with Paris Saint Germain (PSG), FC Bayern Munich and Mainz 05. The football clubs integrated Sensape's solution in their fan stores and within their stadium to enhance fan engagement and interaction. This implementation not only offers a unique experience to fans but also acts as a powerful lead generator for the brand, thereby boosting merchandise sales and social media reach.

A Salesforce survey highlights that social media engagement can enhance merchandise purchase by 33%. This underlines the importance of leveraging social media platforms to encourage user-generated content and drive fan engagement. AI-technology can help companies intelligently incorporate their partners and sponsors into their customer journeys, leading to increased revenue and ROI. This can be used, for example, in the upcoming European Championship 2024 in Germany. 

Sensape's participation in the SPOBIS Conference 2023 marks a significant milestone in the sports marketing industry. By showcasing their state-of-the-art AI-technology, the company has reaffirmed its commitment to revolutionizing fan-engagement and brand merchandise through interactive and intelligent customer contact. As the sports and entertainment industry continues to evolve, Sensape's innovative solutions serve as a beacon guiding the way towards the future.

Picture: Exhibition stand of the Leipzig company Sensape at the SPOBIS 2023 (Copyright: Sensape)

SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 25 employees. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, UK, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.

Press Contact:

Michael Lehnert,, +49 (0)1579-23 60 18 3

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