Augmented reality (AR) and artificial intelligence (AI) offer exciting opportunities for creating interactive and emotional brand experiences that promise high target group involvement due to their interaction possibilities. And thanks to attractive hardware and software solutions that are practically "ready-to-go", such tools can also be implemented with a manageable budget. The Leipzig-based company Sensape, which develops such solutions, has now formed a partnership with one of the leading full-service marketing agencies USP Partner. USP Partner is thus a consulting and sales partner for the Swiss market for the innovative Sensape hardware/software solutions with AR and AI.
Interactive brand experiences at the POS, at trade fairs & events and Out of Home (OOH)
If the computer can suddenly see and understand, this enables a completely new form of intelligent and interactive customer approach. The artificial intelligence developed by Sensape itself puts brands in the spotlight, advises customers and promotes sales thanks to personalised recommendations. The AI solution recognises characteristics such as size, gender, attention or even products in real time and reacts accordingly depending on the person and situation. Through targeted addressing and personal purchase incentives, the solutions create a particularly high-impact customer activation: whether it's a digital promoter that makes person-specific product recommendations at the POS in retail and then provides the right voucher incl. EAN code for the scanner checkout, or the Photobox with touch or even gesture control, to the Digital Sampler with intelligent consumer address, with which fully automated and AR-supported promotions and samplings at the point of interest (POI) are possible - all solutions are optimally suited for interactive brand experiences with a customised AR world and playful communication of brand messages. The "ready-to-go" solutions are also configured and ready for use particularly quickly - and this almost everywhere: in retail, at trade fairs & events and out of home.
Collected user data and the measurement of KPIs provide interesting conclusions about the success of implemented activities and the target group; at the same time, they also form the basis for ongoing optimisation of market development. Thanks to artificial intelligence, the Sensape Recognition Box (SRB) is the heart of the systems. The SRB can also be combined with existing hardware or fully integrated into existing point-of-sale environments.
Sensape has now entered into a partnership with the marketing agency USP Partner, which is thus a consulting and sales partner for the Swiss market for the innovative hardware/software solutions with AR and AI.
Augmented Reality direkt im Browser - Ohne App und auf jedem Gerät. Unser leistungsfähiges WebAR-Framework verwandelt jedes Smartphone in ein 3D-Multimedia-Center. Erwecken Sie die Umwelt Ihrer Kunden oder Ihre Printmedien zum Leben und nutzen Sie 3D-Modelle, Videos und interaktive Schaltflächen zur Kommunikation.
Intelligente Erkennung, Personalisierung von Botschaften und noch mehr. Die Sensape Recognition Box ist das Herzstück unserer Systeme, das sie so intelligent macht. Die SRB kann mit bestehender Hardware kombiniert oder komplett in Ihre PoS-Umgebung integriert werden.
Sie möchten ein individuelles Augmented Reality Projekt umsetzen? Wir beraten Sie gerne und finden gemeinsam eine Lösung.