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Photo: "Interactive customer engagement through recognition of external characteristics via Artificial Intelligence by Sensape." / Photo credit & source: © Sensape
[Press release]
Interactive brand experiences with AR and AI from Leipzig, now in Switzerland
Leipzig-based AR company Sensape GmbH enters a partnership with Swiss marketing agency USP Partner AG
Augmented Reality (AR) and Artificial Intelligence (AI) open up compelling opportunities for creating interactive, emotional brand experiences that promise high audience involvement thanks to their interactive nature. And because the hardware and software solutions are essentially ready to go, such tools are achievable on a manageable budget. Sensape, the Leipzig company developing these solutions, has now entered a partnership with USP Partner, one of the leading full-service marketing agencies. USP Partner thereby becomes the consulting and sales partner for the Swiss market for Sensape's innovative AR and AI hardware and software solutions.
Interactive brand experiences at the POS, at trade fairs & events, and out of home (OOH)
When a computer can suddenly see and understand, it enables an entirely new form of intelligent, interactive customer engagement. The Artificial Intelligence developed in-house by Sensape puts brands centre stage, advises customers and drives sales through personalised recommendations. The AI solution recognises characteristics such as height, gender, attention and even products in real time, and responds according to the person and the situation.
Through targeted engagement and personal purchase incentives, the solutions deliver customer activation with real impact: a digital promoter making person-specific product recommendations at the retail POS and then issuing the right voucher including an EAN code for the checkout scanner; a photo box with touch or even gesture control; or a digital sampler with intelligent consumer engagement enabling fully automated, AR-supported promotions and sampling at the point of interest. Every solution is ideally suited to interactive brand experiences with a bespoke AR world and playful communication of brand messages. The ready-to-go solutions are also exceptionally quick to configure and deploy – and they work almost anywhere: in retail, at trade fairs and events, and out of home.
Collected user data and KPI measurement yield valuable insights into the success of the activities implemented and into the target audience, while forming the basis for continuous optimisation of market activity. Thanks to its Artificial Intelligence, the Sensape Recognition Box (SRB) is the heart of the systems. The SRB can also be combined with existing hardware or fully integrated into established point-of-sale environments.
Sensape has now entered a partnership with the marketing agency USP Partner, which becomes the consulting and sales partner for the Swiss market for these innovative AR and AI hardware and software solutions.
