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Virtual try-on is currently one of the most cutting-edge augmented reality (AR) innovations in retail. This technology enables consumers to virtualize items on themselves or in their surroundings easily by using a smartphone.
As SENSAPE AR Virtual TryOn solution seamlessly generates a preview of the desired look based on the user’s product selection and a photo, we would like to emphasize virtual try-on and AR virtual try-on’s meaning, their global virtual try-on market size, important benefits, and SENSAPE AR Virtual TryOn solution.
What is Virtual Try-On?
Before delving into the details of the virtual try-on and AR virtual try-on technologies, it is substantial to take a look at the meaning of virtual try-on.
Virtual try-on is a pioneering technology that enables users to visualize products, like clothing, accessories, or makeup to show how it looks on them.
It is revealed that businesses experience up to $550 billion annual losses due to product returns (Forbes, 2021). In order to solve this issue, virtual try-on is an essential tool while it reduces return rates by elevating purchase confidence and eliminating perceived risks. We will provide further information about reducing return rates in the following sections.
We would be more than happy to discuss how virtual try-on can be integrated into your projects. Let’s talk about the possibilities: SENSAPE contact form
Virtual Try-On Market Size
After highlighting the description and significance of virtual try-on, we continue with virtual try-on’s market size in the world.
According to Grand View Research’s report, global market size of virtual try-on was valued at USD 11.38 billion in 2024 and its revenue expected to reach $46.42 billion by 2030, expanding at a 26.4% annual growth rate from 2024 to 2030. This rapid growth drives demand for more engaging experiences and is estimated to contribute to market growth.
We proceed with important statistics about virtual try-on after introducing the definition of the term and its market size.
Virtual Try-On Statistics
As virtual try-on’s growing global market size indicates how this term should be considerable, its statistics dive into its significance through real world data. Following are some considerable statistics regarding virtual try-on:
* Retailers that implement virtual try-on solutions report an average 30% increase in sales conversion rates (Onix Systems, 2025).
* Retailers face 30% fewer returns (Onix Systems, 2025).
* 45% boost in buyer confidence and 60% less hesitation during checkout (Focal, 2025).
Starting with virtual try-on technology, we continue with more specifically AR virtual try-on solutions.
What is AR Virtual Try-On?
Before spotlighting important statistics about AR virtual try-on along with its global market size, we commence by providing the definition of AR virtual try-on.
AR virtual try-on is an innovation that ensures consumers can see a particular item on their live image and it advances through virtual garments which move with the user in a realistic way (BrandXR, 2025).
Since AR virtual try-on allows users to immersively try on, interact, or customize their products digitally, it offers more user-friendly product information than basic web experiences (Deloitte, 2020). It also decreases uncertainty related to online purchases (Sekhavat, 2017).
Similar to the virtual try-on part we continue with global market size information for AR virtual try-on after providing the definition of the term.
We would be very pleased to indicate potential impact of AR virtual try-on solution for your operations. Let's connect: SENSAPE contact form
AR Virtual Try-On Market Size
When we look into global AR virtual try-on market size, we can consider the report by Data Insights Market (2025) along with the following data.
According to the report, the global market size of AR virtual try-on is expected to reach $4.08 billion by 2033, expanding at a 29% annual growth rate from 2025 to 2030. This growth is mainly linked to the rising adoption of AR both by shoppers and retailers, the increasing online shopping usage, and the expanding demand for tailored shopping experiences.
From these numbers, it is evident that AR virtual try-on’s global annual growth rate is even higher than virtual try-on’s global annual growth rate. Therefore we think it is important to delve into further statistics about AR virtual try-on.
Benefits of AR Virtual Try-On
Before proceeding to the last section of the article, we draw attention to some essential contributions by AR virtual try-on for businesses.
While 6/10 consumers identify shopping as their main reason for using AR (Ipsos Augmentality Shift Study commissioned by Snap Inc., 2022), we should address AR virtual try-on’s importance for various industries, such as retailing.
Following are some substantial statistics revealed by Ipsos Augmentality Shift Study commissioned by Snap Inc. (2022) about AR virtual try-on:
• 79% of shoppers show interest in interacting with AR before buying an item
• 90% of brands acknowledge that AR widens the range of products that customers can easily try on
• 65% of consumers acknowledge that AR simplify the shopping experience
• 2/3 consumers acknowledge that AR helps consumers shop in exciting way
• 79% of brands state that the number of returns by customers will be decreased by AR
Further significant statistics about this connection to consider:
• Global beauty brand reported a 320% growth in conversion rate after starting to use AR virtual try-on (Inc. Magazine, 2024)
• Approximately 78% of shoppers show interest in trying on new shoes, accessories, or clothes through AR (Dynata, 2022)
• 71% of consumers indicate they would shop more frequently if AR is an option (Threekit, 2024)
• 61% of consumers indicate they would be more likely to purchase from the brand that implements immersive technologies (Accenture, 2020)
• Brands that employ AR have recorded up to a 40% reduction in product return rates, potentially saving logistics costs by millions (BrandXR, 2025)
Along with the above contributions, it is also necessary to highlight the AR Virtual try-on solution powered by SENSAPE.
AR Virtual TryOn Solution by SENSAPE
In the last section, we are more than happy to specify our TryOn solution that makes above contributions for businesses in various industries.
SENSAPE TryOn solution enables businesses to take the shopping experience to the next level by allowing users to virtually and accurately try on the products. Businesses can help users make more confident purchase decisions in an entertaining way through our solution.
Following are the exclusive contributions SENSAPE TryOn solution makes to businesses:
• Boosts user confidence and decreases return rates
• Accurately illustrates items on the user's real time appearance
• Enhances user satisfaction by providing immediate visualization
• Results in strong interest by the users along with potential conversions
• Enables engaging interactions at various venues without an app
• Empowers brand image, leading to achieved marketing and sales goals
Check out YouTube videos regarding SENSAPE TryOn through the following link: SENSAPE TryOn
Let’s talk about the possibilities of AR and do something great together.
Contact SENSAPE:
Email: hello@sensape.com
Phone: +49 341 392 98 552
WhatsApp: +49 173 3830500
References
London, L. (2021). Virtual try-on is more than a pandemic trend and these brands are reaping the rewards. https://www.forbes.com/sites/lelalondon/2021/05/20/virtual-try-on-is-more-than-a-pandemic-trendand-these-brands-are-reaping-the-rewards/
BrandXR. (2025). 2025 augmented reality in retail & e-commerce research report. https://www.brandxr.io/2025-augmented-reality-in-retail-e-commerce-research-report
Grand View Research. (n.d.). Virtual try-on market report. https://www.grandviewresearch.com/industry-analysis/virtual-try-on-market-report
Onix Systems. (2025). Virtual try-on for e-commerce: Use cases. https://onix-systems.com/blog/virtual-try-on-for-ecommerce-use-cases
Focal. (2025). Virtual try-on in e-commerce: A research summary. https://www.getfocal.co/post/virtual-try-on-in-e-commerce-a-research-summary
Deloitte. (2020). Augmented shopping: The rise of 3D technology in retail. https://www.deloitte.com/us/en/insights/topics/emerging-technologies/augmented-shopping-3d-technology-retail.html
Sekhavat, Y. A. (2017). Privacy preserving cloth try-on using mobile augmented reality. IEEE Transactions on Multimedia, 19(5), 1041–1049. https://doi.org/10.1109/TMM.2016.2639380. IEEE Transactions on Multimedia.
Data Insights Market. (2025). AR virtual try-on. https://www.datainsightsmarket.com/reports/ar-virtual-try-on-531203#
Snap Inc., & Ipsos. (2022). Augmentality Shift: Global report. https://forbusiness.snapchat.com/blog/augmentalityshift
Inc. Magazine. (2024). How Avon and Revlon are using AR to cut down on returns. https://www.inc.com/ben-sherry/how-avon-revlon-are-using-ar-to-cut-down-on-returns.html
Dynata. (2022). Global consumer trends: The new experience economy [PDF]. Dynata. https://www.dynata.com/content/GCT_The-New-Experience-Economy.pdf
Threekit. (2024). 23 augmented reality statistics you should know in 2023. https://www.threekit.com/23-augmented-reality-statistics-you-should-know-in-2023
Accenture. (2020). Immersive technology to reimagine online shopping experience and increase consumer purchasing confidence, according to new Accenture Interactive report. https://newsroom.accenture.com/news/2020/immersive-technology-to-reimagine-online-shopping-experience-and-increase-consumer-purchasing-confidence-according-to-new-accenture-interactive-report
Liu, Y., Liu, Y., Xu, S., Cheng, K., Masuko, S., & Tanaka, J. (2020). Comparing VR-and AR-based try-on systems using personalized avatars. Electronics, 9(11), 1814.
