Automatic advertising impact research with augmented reality at the POS

April 28, 2021
Photo: "Recognition of external characteristics like age, gender and emotion in real-time" / Photo credit & Source: © Sensape

[Press release]

Intelligent recognition software makes automatic advertising campaign effectiveness research possible without additional personnel

Pre-campaign measurement of advertising effectiveness often means a lot of effort and extra manpower. In addition, results are easily influenced by the test environment, as people are aware of the test. Artificial intelligence can now take over this task in conjunction with digital signage. The intelligent recognition software from Leipzig-based augmented reality agency Sensape measures the success and direct impact as well as the target group of campaigns directly at the point of sale. 

"Augmented reality can perform A/B testing without personnel under real conditions, for example directly at the point of sale, and makes advertising impact research a lot easier. Campaigns can be controlled, swapped or edited remotely. ", tells Michael Lehnert from Sensape. The recognition software recognizes data such as dwell time, attention span and triggered emotions. The actual target group of the campaigns can also be determined by recognizing age and gender. Artificial intelligence thus makes it possible to directly check the effect on the desired target group. Along with Artificial Intelligence, the company provides software for analyzing the data, which can be used to create reports on the most successful type of campaign and to evaluate, control and compare data from all campaigns. "From the analysis data, you can see what Artificial Intelligence can do and how it can greatly simplify processes in marketing," says Lehnert.

SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 22 employees. Customers include FC Bayern München, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, China, Japan, Italy, Spain, Chile, Ecuador, and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.
Press Contact:
Michael Lehnert, lehnert@sensape.com, +49 (0)157 923 601 83

More articles for you

Press release
April 28, 2021
Automatic advertising impact research with augmented reality at the POS
Intelligent recognition software makes automatic advertising campaign effectiveness research possible without additional personnel. Pre-campaign measurement of advertising effectiveness often means a lot of effort and extra manpower. In addition, results are easily influenced by the test environment, as people are aware of the test. Artificial intelligence can now take over this task in conjunction with digital signage. The intelligent recognition software from Leipzig-based augmented reality agency Sensape measures the success and direct impact as well as the target group of campaigns directly at the point of sale. 
Press release
April 28, 2021
Automatische Werbewirkungsforschung mit Augmented Reality am POS
‍Intelligente Erkennungssoftware macht automatische Wirkungsforschung von Werbekampagnen ohne zusätzliches Personal möglich. Werbewirksamkeitsmessung vor dem Kampagnenstart bedeutet häufig viel Aufwand und extra Personaleinsatz. Zudem sind durch die Testumgebung Ergebnisse leicht beeinflusst, da Personen sich des Tests bewusst sind. Künstliche Intelligenz kann diese Aufgabe nun in Verbindung mit digital Signage übernehmen. Die intelligente Erkennungssoftware der Leipziger Augmented Reality Agentur Sensape misst den Erfolg und die direkte Wirkung sowie die Zielgruppe von Kampagnen direkt am Point of Sale. 
Press release
April 27, 2021
Contactless ordering in gastronomy in Leipzig and Dresden
First restaurants launch pilot projects with digital ordering system.Using your own smartphone to place your order directly at the table, get recommendations and quickly reorder. This is what guests at some restaurants in Leipzig and Dresden can look forward to as soon as the restaurants are allowed to open. To improve their service offering, they are relying on technology from the Leipzig-based company Sensape, which even works without an app download.

Based on your reading you might like

Web AR

Augmented Reality direkt im Browser - Ohne App und auf jedem Gerät. Unser leistungsfähiges WebAR-Framework verwandelt jedes Smartphone in ein 3D-Multimedia-Center. Erwecken Sie die Umwelt Ihrer Kunden oder Ihre Printmedien zum Leben und nutzen Sie 3D-Modelle, Videos und interaktive Schaltflächen zur Kommunikation.

Web AR by Sensape. Augmented reality can be used directly on the smartphone without any app download.

SRB

Intelligente Erkennung, Personalisierung von Botschaften und noch mehr. Die Sensape Recognition Box ist das Herzstück unserer Systeme, das sie so intelligent macht. Die SRB kann mit bestehender Hardware kombiniert oder komplett in Ihre PoS-Umgebung integriert werden.

Individuelles Projekt

Sie möchten ein individuelles Augmented Reality Projekt umsetzen? Wir beraten Sie gerne und finden gemeinsam eine Lösung.

jetzt unverbindlich Anfragen
Make AR the new frontier of your customer experience
Bridge the gap between the digital and physical world of your brand.
Get in touch