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Photo: "Recognition of external characteristics like age, gender and emotion in real-time" / Photo credit & Source: © Sensape
[Press release]
Intelligent recognition software makes automatic advertising campaign effectiveness research possible without additional personnel
Pre-campaign measurement of advertising effectiveness often means a lot of effort and extra manpower. In addition, results are easily influenced by the test environment, as people are aware of the test. Artificial intelligence can now take over this task in conjunction with digital signage. The intelligent recognition software from Leipzig-based augmented reality agency Sensape measures the success and direct impact as well as the target group of campaigns directly at the point of sale.
"Augmented reality can perform A/B testing without personnel under real conditions, for example directly at the point of sale, and makes advertising impact research a lot easier. Campaigns can be controlled, swapped or edited remotely. ", tells Michael Lehnert from Sensape. The recognition software recognizes data such as dwell time, attention span and triggered emotions. The actual target group of the campaigns can also be determined by recognizing age and gender. Artificial intelligence thus makes it possible to directly check the effect on the desired target group. Along with Artificial Intelligence, the company provides software for analyzing the data, which can be used to create reports on the most successful type of campaign and to evaluate, control and compare data from all campaigns. "From the analysis data, you can see what Artificial Intelligence can do and how it can greatly simplify processes in marketing," says Lehnert.
