Automatic advertising impact research with augmented reality at the POS

April 28, 2021
Photo: "Recognition of external characteristics like age, gender and emotion in real-time" / Photo credit & Source: © Sensape

[Press release]

Intelligent recognition software makes automatic advertising campaign effectiveness research possible without additional personnel

Pre-campaign measurement of advertising effectiveness often means a lot of effort and extra manpower. In addition, results are easily influenced by the test environment, as people are aware of the test. Artificial intelligence can now take over this task in conjunction with digital signage. The intelligent recognition software from Leipzig-based augmented reality agency Sensape measures the success and direct impact as well as the target group of campaigns directly at the point of sale. 

"Augmented reality can perform A/B testing without personnel under real conditions, for example directly at the point of sale, and makes advertising impact research a lot easier. Campaigns can be controlled, swapped or edited remotely. ", tells Michael Lehnert from Sensape. The recognition software recognizes data such as dwell time, attention span and triggered emotions. The actual target group of the campaigns can also be determined by recognizing age and gender. Artificial intelligence thus makes it possible to directly check the effect on the desired target group. Along with Artificial Intelligence, the company provides software for analyzing the data, which can be used to create reports on the most successful type of campaign and to evaluate, control and compare data from all campaigns. "From the analysis data, you can see what Artificial Intelligence can do and how it can greatly simplify processes in marketing," says Lehnert.

SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 22 employees. Customers include FC Bayern München, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, China, Japan, Italy, Spain, Chile, Ecuador, and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.
Press Contact:
Michael Lehnert, lehnert@sensape.com, +49 (0)157 923 601 83

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