The factory team has launched an immersive augmented reality solution for the KTM Motohall Museum in Mattighofen to attract even more fans in the future. The visitor magnet is a further development of the "Allstars" solution from the Leipzig agency Sensape. It enables photos with the KTM heroes and will be used to offer a new visitor incentive, generate more newsletter sign-ups and increase sales of merchandise and tickets.
From the beginning of April 2022, visitors to the KTM Motohall in Mattighofen, Austria, will have the opportunity to pose for a photo with up to three riders from the KTM Factory racing Team. The KTM heroes are virtually ready for this with the AR solution from the Leipzig agency Sensape. "Together with the agency FRIDIE, we were allowed to develop an interactive concept for the KTM Motohall. Our solution "Allstars" brings fans and stars together, which otherwise would not be possible without further ado. The result is an almost up-close encounter and a special experience that will be remembered. Our artificial intelligence connects the real and virtual worlds and creates realistic user-generated content with the drivers," says Sensape's Michael Lehnert. The solution is intended to attract more fans to the KTM Motohall and strengthen their bond with KTM in the long term. Communication is to be maintained by means of the newsletter, to which fans can subscribe during the photo process. Fans will receive the photo directly to their smartphone where they can download it or share it on social media as well as with friends. "So that the solution can be used by young and old, the menu can be moved up or down. It is also possible to choose between German or English," Lehnert continued. In the menu, the desired drivers can be selected and pose in a preview image in real time.
The drivers recorded poses in advance for the solution, which were then processed using artificial intelligence. "Using AI-based video keying, we were able to reduce the production time to a fraction. This allows us to achieve a fast process and also speedy content renewal," says Lehnert. Timo Bischof, Head of Exhibition at KTM Motohall, is also pleased with the successful collaboration: "The cooperation with Sensape was fantastic. From the first communication to the implementation, everything was just right. We are extremely satisfied with the final product, which is an absolute highlight for the exhibition in the KTM Motohall. At our new photo station, every visitor can take their own personal photo with their KTM hero, such as Miguel Oliveira or Brad Binder. We are already looking forward to seeing the first photos on social media.
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