Recharge yourself with Aquarius

October 14, 2022
Brand activation with relaxation, games, fun and augmented reality at Lucerne and Bern train station
Photo: Augmented Reality (AR)-based game for playful communication of product benefits.(Source: USP)

[Press Release]

Recharge yourself with Aquarius

Brand activation with relaxation, games, fun and augmented reality at Lucerne and Berne train stations.

On behalf of Coca-Cola Schweiz GmbH, full-service marketing agency USP designed, planned and implemented a brand activation for the Aquarius brand together with its partner Sensape. The core of the activation was an interactive game that the target group could play using gesture control and thus learn about the product benefits of Aquarius in a playful way. The activity, which took place on promotional surfaces at the Lucerne and Berne train stations, was flanked by large-scale sampling, so that the target group could also convince themselves of the good taste of the products.

Aquarius from Coca-Cola is a mineral water in the flavors lemon and blood orange, which in addition to good taste also has great functional properties. With zinc and magnesium, the product covers over 30% of the daily requirement of minerals and gives the body back exactly what you lose in everyday life: Fluid and minerals. Aquarius is thus not only an ideal companion in leisure time, but also in everyday office life and ensures that one is always properly "charged".

In order to stage this product benefit and bring it closer to the target group in a playful way with gamification, USP designed an interactive game, which it developed and realized in implementation with its partner Sensape. Intelligent touchscreens with Artificial Intelligence (AI) allowed an innovative way of playing with gesture control, which simultaneously recognized important characteristics of the target group such as age and gender and interacted with the target group based on these. After an animation that showed how much fluid and minerals one loses throughout the day, the game immediately showed the solution to the problem: Aquarius, which gives one back this fluid and minerals. In the game, one then had to use an empty bottle to catch what belongs to Aquarius - and avoid what should not be in the bottle. The game was completed with photos with funny filter functions, which could be printed out on the spot as a souvenir or sent to oneself via e-mail or SMS.

The other brand presence was also fully geared to the "Recharge theme": from massage chairs for a short relaxing break, to charging stations for smartphones and laptops, to practical powerbanks with various connections as giveaways. Perfectly cooled product samples at the promotional booth and distribution points rounded off the activation and ensured beneficial refreshment and trial among the target group. The results of the activation are impressive: over 4,000 game impressions and over 90,000 samples speak for a thematically appropriate and wide-reaching brand activation of Aquarius.

The promotion was captured in a short mood film:

SENSAPE GmbH, headquartered in Leipzig, develops and markets products for interactive and intelligent customer contact. Founded in 2015, the company currently employs 25 people. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL and over 300 other medium-sized companies and corporations. With customer installations in more than 30 countries, including the USA, Great Britain, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH confirms its international competence and drive for expansion.

Press contact:

Hanna Schubert, schubert@sensape.com, +49 (0)1579-23 60 18 4

Contact for queries at USP Partner AG:

Dominik Nyffenegger | CEO & Partner | dominik.nyffenegger@usppartner.ch | +41 43 388 30 88

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