Sensape's Impactful Showcasing at Foot-Unis 2023

June 7, 2023
By participating in Foot-Unis 2023, we further establish our presence and growth in the French market, positioning ourselves as a key player in transforming the sports industry with AI and AR. Find out what important influence artificial intelligence can have in the sports industry!

Sensape, the European leader in AI-Technology, left a lasting impression at the recently concluded Foot-Unis 2023 convention. The company demonstrated how its cutting-edge products can revolutionize fan engagement and sports marketing at the two-day event staged at the Groupama Stadium.

Founded 8 years ago, Sensape has been at the forefront of AI technology, combining it with AR to create personalized brand experiences at events or points of sale. This fusion of AI technology and AR has resulted in an interactive solution that has been successfully implemented across various industries, including sports and entertainment.

One of Sensape's notable clients, Paris Saint Germain, has adopted their AI-technology in their fan store at Champs-Élysées and in-stadium, presenting a unique experience for their fans. These interactive experiences not only enhance fan engagement, but also play a pivotal role in increasing merchandise sales and expanding social media reach through user-generated content.

Sensape's participation in Foot-Unis 2023 was marked by the demonstration of its flagship product, Sensape Allstars and a new performance-oriented pricing model. This AI-driven marketing tool is designed to enhance fan engagement and boost merchandise sales by providing a truly immersive and interactive experience.  

By allowing fans to interact with their favorite teams in novel ways, Sensape Allstars fosters emotional connections, boosts fan loyalty, and drives sales. Allstars has successfully drawn 11% of all shoppers in a fan store, turning it into a traffic magnet. It harnesses the power of social media to boost fan engagement and drive merchandise sales, with 28% of its users sharing their content on various platforms. 74% of its users subscribing to the club's newsletter to relive their special fan moments. Sensape Allstars uses AI-Technology to analyze fan behavior and preferences at the point of sale (POS) and within the AR application. This analysis allows to create personalized interactions and delivers valuable insights that drive marketing strategies.

With the upcoming 2024 Olympic Games in France, Sensape's products present an excellent opportunity for sports clubs and license brands to elevate their brand and stand out in a crowded market. Sensape's interactive AR and AI-based solution not only creates a unique experience for users, but also serves as a lead generator for brands, increasing merchandise sales and social media reach through user-generated content.

With its innovative AI technology, Sensape continues to revolutionise fan engagement and establish itself as an essential tool for sports clubs and license brands. Its participation in Foot-Unis 2023 is just another step in its journey to transform the sports and entertainment industry.

Picture: Exhibition stand of the Leipzig company Sensape at the Foot-Unis Convention 2023 (Copyright: Sensape)

SENSAPE GmbH, based in Leipzig, Germany, develops and distributes products for interactive and intelligent customer communication. Founded in 2015, the company currently has 25 employees. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL, and over 300 other medium-sized companies and groups. With customer installations in more than 30 countries, including the USA, UK, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH confirms its international competence and the drive for expansion.

Press Contact:

Michael Lehnert,, +49 (0)1579-23 60 18 3

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