Guido Maria Kretschmer poses for fan selfies anytime - virtually.

February 1, 2022
For the 10th anniversary of the VOX show "Shopping Queen", the channel is launching something special together with Leipzig-based AI company Sensape. For instance, the star of the show, designer Guido Maria Kretschmer, will come directly to fans' smartphones via social media and pose for a selfie with them.
Photo: "Designer Guido Maria Kretschmer poses virtually with his fans in Sensape's web app." / Photo Credit & Source: © Sensape
[Press release]

Guido Maria Kretschmer poses for fan selfies anytime - virtually.

10th Shopping Queen anniversary is celebrated with virtual selfie solution by Leipzig-based company Sensape. 

For the 10th anniversary of the VOX show "Shopping Queen", the channel RTL Deutschland is launching something special together with Leipzig-based AI company Sensape. For instance, the star of the show, designer Guido Maria Kretschmer, will come directly to fans' smartphones via social media and pose for a selfie with them. The web app can be accessed via the show's channels from January 31, 2022.

"For the 2000th episode, things are different," says VOX.de about the format "Shopping Queen," which celebrates its 10th anniversary this year. But not only in front of the camera, but also the communication to employees and fans is to be expanded. Employees and fans will have the opportunity to take a virtual selfie with designer Guido Maria Kretschmer and then share it with friends or on social media. On the intranet, on social media or even in the TV program, a link or QR code can be used to launch the Sensape application. The application works in the smartphone browser without download. In the browser, fans are greeted by Kretschmer and finally invited to take a selfie together. The resulting image can then be downloaded or shared directly on social media. Sensape, a company for intelligent customer approaches with AI and AR, already has experience in fan engagement and is developing solutions that can be used mobile as well as stationary, such as in a fan store. "For the selfie, Guido Maria Kretschmer recorded a video message especially. Our Artificial Intelligence can quickly and easily remove the background to enable realistic photos, and realistically connect the virtual and real worlds," said Michael Lehnert of Sensape. 

Take your own selfie: https://shopping-queen.sensape.com/

More information about WebAR: https://www.sensape.com/mobile-web-ar


SENSAPE GmbH, based in Leipzig, develops and markets products for interactive and intelligent customer contact. Founded in 2015, the company currently employs 25 people. Its customers include Deutsche Bahn, Rittersport, Oreo, Haufe Lexware, Commerzbank, Porsche and over 300 other medium-sized companies and corporations. With customer installations in more than 30 countries, including the USA, China, Japan, Italy, Spain and Dubai, SENSAPE GmbH reaffirms its international expertise and drive for expansion.
Press contact:
Hanna Schubert, schubert@sensape.com, +49 (0)1579-23 60 18 4

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