The future of experience marketing? How to use AR and AI-based solutions for gamification and infotainment effect at the BOE trade fair 2023

January 12, 2023
Sensape presented new intelligent solutions around immersive brand experiences at the "Best of Events" in Dortmund.
[Press release]

What does the future of experiential marketing look like? - Autonomous AI and AR Solutions for Gamification and Infotainment at the BOE

Sensape GmbH presented new intelligent solutions around immersive brand experiences at the "Best of Events" in Dortmund.

  • BOE took place for the first time again as an on-site event with a live audience - on January 11 and 12, 2023 at Messe Dortmund.
  • Sensape presented AI-based solutions at booth 4.D06 that enable smart guidance systems, automated product sampling, gamification or a meeting with Empress Sisi.
Photo: Sensape's interactive solution for Disney's Strange World also attracts visitors and attendees at BOE International 2023. (Photo: Sensape)

The Leipzig-based AR and AI tech company Sensape develops and sells solutions for interactive customer targeting in experiential marketing and presented new customer projects and features at the BOE in Dortmund. Among other things, the new installation of RTL around the series "Sisi" could be experienced at the booth.

RTL recently implemented an interactive campaign to let visitors to a shopping mall virtually encounter Empress Sisi and get them excited about the new series season. Sensape's AR technology accomplishes this. Combined with artificial intelligence, the background of the camera image is changed in real time, completely immersing visitors in four key scenes of the series. "The background change takes place at a speed of 27 fps, so we have the basis for a very seamless and therefore realistic experience," said Sensape's Michael Lehnert. "Brand new, we've also developed a video capture for social media content, called Multi-Shot, where the best moment is selected from multiple photos, and an even more seamless process for sharing the experience on social media with Apple mobile devices."

Another new feature is the so-called "Face Mask," which uses artificial intelligence to change the face in real time and follow all movements. Visitors to the stand transformed themselves into a snow queen or a snowman, among other things.

Sensape's immersive brand experiences captivate users worldwide and are designed to increase the reach, perception and even sales of a brand and make it unforgettable. To enable brands to create their own campaigns, Sensape also developed a content management system. "With Phantastic Studio, campaigns can be created, customized and set up on a schedule intuitively and even faster. You don't need any prior knowledge to do this," says Lehnert.

As a partner of the BOE, Sensape also once again presented its technologies for guidance systems and personal visitor address. The systems attract attention with a mirror effect and AR elements. They display an interactive hall plan through which visitors can navigate themselves and follow the agenda in real time.  Also available were measurable pop-ups that can be used for sponsor placement and refinancing, among other things.

"With our intelligent technology we want to create an innovative experience for all visitors and are happy to be a partner of the BOE again! And also at our booth: Whether getting a kiss from Empress Sisi, becoming part of the adventurous worlds of Disney's Strange World, cracking the racing game high score, or taking a photo with the drivers of Toyota Racing - our booth visitors clearly enjoyed themselves and hopefully took away a lot of inspiration," says Michael Lehnert from Sensape.

SENSAPE GmbH, headquartered in Leipzig, develops and markets products for interactive and intelligent customer contact. Founded in 2015, the company currently employs 25 people. Customers include FC Bayern München, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL and over 300 other medium-sized companies and corporations. With customer installations in more than 30 countries, including the USA, Great Britain, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH reaffirms its international competence and drive for expansion.

Press contact:

Michael Lehnert,, +49 (0)1579-23 60 18 3

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