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The demand for augmented reality (AR) games both by businesses and users increases consistently with its popularity all over the world, delivering immersive experiences along with the entertaining elements.
In this blog article, we will dive into the meaning of AR games, its global market size, relevant statistics, AR games powered by SENSAPE, and benefits of SENSAPE AR Games.
Firstly, it is necessary to describe an AR game as a term before continuing to the following sections.
What is an AR Game?
In this first section, we provide the definition of an AR game to clearly understand the concept before proceeding with its market size in the next section.
AR games are virtual and interactive games that combine digital elements with the real environment, generating an enjoyable and dynamic experience for its users.
SENSAPE AR Games turn users into active players through immersive concepts, resulting in highly memorable brand experiences. If you would like to discuss further regarding how our solution works along with its use cases, reach out to us: SENSAPE contact form
After describing an AR game as a term, we proceed with its global market size in the following section.
AR Games Market Size
In this section, we look into the global market size of AR games along with the growth rate of this market in the world.
According to IMARC Group, the global AR games market size had a valuation of $14.2 Billion in 2024 and the market size is estimated to be valued at $141.7 Billion by 2033 with an average yearly growth rate of 25.9% from 2025 to 2033.
AR games market is currently being influenced by innovative advancements where AR leverages the physical environment and enriches it with an overlay of different elements (IMARC, 2024).
Along with the market size of AR games, there is also important statistical information about these games, which we will indicate in the following section.
AR Games Statistics
In this section, we will highlight some considerable numbers about AR games from the study by Ericsson ConsumerLab.
As part of Ericsson ConsumerLab’s report (2019), quantitative data was collected from over 7,000 online interviews that were conducted with people and this report reveals that the highest percentage of gamers and non-gamers have an interest in AR gaming in terms of activities. These activities are as follows:
For gamers (from the highest to the lowest):
• AR gaming (75%)
• AR TV and video viewing (45%)
• AR home planning (41%)
• AR music concerts etc. (35%)
• AR in schools and education (29%)
• AR in social media (22%)
For non-gamers (from the highest to the lowest):
• AR gaming (35%)
• AR home planning (29%)
• AR TV and video viewing (26%)
• AR music concerts etc. (23%)
• AR in schools and education (17%)
• AR in social media (10%)
Another substantial data from the same report presents that among the 6 out of 10 users agree that immersive experience as a key driver for playing AR games.
The above information is crucial to consider AR games for businesses to use in their events and activations to maximize immersive experiences.
We will continue with our interactive AR Games in the following section.
AR Games by SENSAPE
Before providing information regarding the benefits of our AR Games solution, we would like to introduce our solution in this section.
SENSAPE AR Games bring businesses to life through immersive experiences that engage audiences with friendly competition and drive connections.
Following are the specific AR Games powered by SENSAPE:
1. Striker Game
The goalkeeper is positioned in front of the goal and awaits the ball. The user kicks the ball towards the goal at the penalty spot, with the arrow adjusting its direction and assisting the user in planning their shot.
2. Runner Game
Users playfully move through a colourful environment, collecting items along the way. Each collected item boosts their score. The mix of movement and gamification creates an emotional brand experience with real added value.
3. Car Game
Similar to the Runner Game, users navigate a car touchless by handling the steering wheel to collect the items and get points. Collision elements like street blockers reduce time.
4. Header Game
The user virtually heads a ball to collect points in front of the screen by following the arrow, which shows the direction of the ball where it falls. The user tries to hold the ball in the air as long as possible to gather points.
5. Quiz Game
Users put their football knowledge to the test in an interactive quiz and snap a photo with their results. It challenges the audience with fun and story-driven quizzes that turn curiosity into connection with every question.
6. Wheel of Fortune
A digital Wheel of Fortune which is a smart prize giveaway tool offers an interactive gaming experience and lets the audiences challenge their luck in seconds.
7. Collector Game
With the hand movements, the users steer a container to the left and right to collect falling objects. In this way, they collect all valuable points that fall from above by navigating a collector-hand through gesture control.
8. Smile Game
Users experience the playful game by following instructions that appear on the screen. By correctly following instructions with a bright smile or a grumpy face, they collect points to win, resulting in positive engagement.
9. Bubble Game
Items float on the screen and the user's task is to react lightning fast and tap on the items, since each item is assigned an individual score with fun and movement.
10. Straw Game
An immersive scene shows up with bottles and an animated AR straw that follows the users’ head movements in real time to sip as many as possible by controlling the straw to meet the targets.
In the next section, we will delve into the contributions of SENSAPE AR Games to the businesses.
Benefits of SENSAPE AR Games
In the last section of our blog article, we will specify some significant benefits that SENSAPE AR Games offer for businesses.
The essential benefits by SENSAPE AR Games for the businesses are as follows:
• Merges with the real world to create playful interactions that stick in people's minds
• Boost engagement and create excitement
• Turn customers’ interactions into an impactful opportunity to engage
• Transform events into an immersive brand experience
• Create a deep emotional connection with the target audience
• Seamlessly combine entertainment with campaigns
• Capture moments that users love to spread and share
Let’s talk about the possibilities of AR and do something great together.
Contact SENSAPE:
Email: hello@sensape.com
Phone: +49 341 392 98 552
WhatsApp: +49 173 3830500
Contact form: Connect SENSAPE
References
IMARC Group. (2024). Augmented reality gaming market: Global industry trends, share, size, growth, opportunity and forecast 2025-2033. https://www.imarcgroup.com/augmented-reality-gaming-market
Ericsson ConsumerLab. (2019). Ready, steady, game! How gamers are preparing for a cloud-based future. Ericsson. https://www.ericsson.com/4ac653/assets/local/reports-papers/consumerlab/reports/2019/gaming_report_cl_screen_aw.pdf
