KTM racing wanted to create an extraordinary encounter with their star drivers to pull more fans to the KTM motohall museum in Austria. Because drivers are normally not easy to meet, fans should meet them virtually for a photo thanks to AR and AI. In the process, KTM aims to win visitors as subscribers to their newsletter.
Generating traffic to the KTM motohall museum
KTM wanted to create a unique experience to drive more people to the KTM motohall museum in Austria.
Increase newsletter subscriptions
The customer magnet should also generate newsletter subscibtions without being annoying, so KTM could stay in touch with the fans.
Create an immersive and realistic experience
The solution should create a great immersion and merge real and virtual world. The result should be realistic.
Include all fans
To be as inclusive as possible, KTM wanted the navigation to be multilingual and also be adjustable in height, so everyone could use it without problems.
Exclusive & realistic fan photo with integrated newsletter subscription
Bringing the stars to the museum virtually
Our Allstars solution brings the KTM star drivers and their motorcycles to the museum virtually so visitors can easily take photos with them which normally is not possible under normal circumstances.
Integrating subscription in the process
To increase subscriptions to the newsletter, we integrated the subscription process right in the photo process. When downloading the photo, users can subscribe via our microsite. Like this, KTM can continue the customer journey easily.
Merging virtuality and reality perfectly
Visitors can choose up to three drivers with their machines to pose with and while choosing see a live preview of what the photo will look like. By merging reality with the virtual drivers, we create a realistically looking photo.
Flexible , multilingual menu and player position
The menu of choosing the players for the photo can be moved down for persons in a wheelchair, kids or people of a smaller height. Also the menu language can be selected for a smoother international experience.
AI-based content keying
Automatischer Foto Mechanismus
One content for all distributions
"The cooperation with Sensape was fantastic. From the first communication to the implementation, everything fit. We are extremely satisfied with the final product, which is an absolute highlight for the exhibition in the KTM Motohall. At our new photo station, every visitor can take their own personal photo with their KTM hero, such as Miguel Oliveira or Brad Binder. We are already looking forward to seeing the first photos on social media."
- Timo Bischof, Head of Exhibition
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