Photo: A special experience for Mainz05 fans is the new installation in the MEWA Arena. (Photo: Sensape)

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[Press Release]

_{Mainz05 players pose with fans in new fan experience}

Augmented reality enables an encounter with the players in the MEWA Arena.

Mainz05 recently added a new way to meet its star players off the field with the help of an augmented reality (AR) installation. At the MEWA Arena in Mainz, the sponsor, Jacaranda Sport Consulting, and Leipzig-based Sensape are offering fans a special experience to create even more anticipation and emotional connection with the club. Using Sensape's innovative technology, fans can virtually meet the stars of Mainz 05 and take a realistic selfie with them.

MEWA is thus breaking new ground in sponsorship and product placement, using Sensape's augmented reality to provide an innovative and contemporary solution to authentically market its brand and offer fans a unique experience.Fans can select their favorite players in the application to pose for a photo with them. To ensure that all fans can take advantage of the experience, the solution has a multilingual menu at two different heights. The players pose around the fan so as not to cover them in the photo. Finally, the result is sent to the fan's email address so they can download the photo or share it directly on social media.  "We combine the real and virtual worlds to create a unique experience between fan and player. For this, we rely on a large mobile 4K display in the MEWA Arena, which brings the players life-size to the to their fans. So far, the visitors are taking to it very well," says Michael Lehnert, Commercial Director at Sensape.

SENSAPE GmbH, based in Leipzig, Germany, develops and markets products for interactive and intelligent customer engagement. Founded in 2015, the company currently employs 25 people. Customers include FC Bayern Munich, Paris Saint-Germain, KTM Racing, Deutsche Bahn, Rittersport, Oreo, L'Oréal, Haufe Lexware, Commerzbank, Porsche, RTL and over 300 other medium-sized companies and corporations. With customer installations in more than 30 countries, including the USA, Great Britain, France, China, Japan, Italy, Spain, Chile, Ecuador, Saudi Arabia and Dubai, SENSAPE GmbH confirms its international competence and drive for expansion.

Pressekontakt:

Hanna Schubert, schubert@sensape.com, +49 (0)1579-23 60 18 4