More Action, Fewer Excuses with AOK

A football-themed portal experience for AOK that brings the message "More action, fewer excuses" to life on the smartphone.
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The CHALLENGE

Step Onto the Pitch

Sensape designed and built a photo experience for AOK. Users point their camera at a symbol, step into a stadium and see the campaign message come to life.

Start With a Symbol

Pointing the camera at the symbol opens the experience.

Into the Stadium

The portal places the user in a football stadium.

The Message Comes Alive

The campaign message "More action, fewer excuses" appears in the scene.

Straight to the Microsite

The experience then leads to a short form on the AOK microsite.
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Bridge the gap between the digital and physical world.
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