Make Healthy Eating Fun

An AR cart game for AOK that teaches healthy nutrition at the point of sale – controlled by body movement, with a score photo to take home.

The CHALLENGE

Make Healthy Eating a Game at the Point of Sale

Together with AOK, Sensape developed an AR cart game that turns the supermarket into an interactive learning space for healthy nutrition.

Players control a virtual shopping cart with their body movements, collecting healthy foods and dodging unhealthy ones.

AR cues give players tips for a healthy lifestyle while they play.

A score-based game mechanic invites players to try again and beat their own result.

After the game, players take an AR photo with their score and download it via QR code, which also leads to AOK's health and recipe guides.

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