Keep the Ball Up Like the Werkself

For Bayer 04 Leverkusen, SENSAPE built an AR Header Game: fans keep a virtual ball in the air with their head, collect points and become players themselves.
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The CHALLENGE

From Spectator to Player

Bayer 04 wanted fans to take an active part instead of just watching. The AR Header Game turns a classic football skill into a virtual challenge.

Head the Virtual Ball

Players keep the AR ball in the air with their head for as long as they can – no controller, no app.

Points and Score

Every header counts. At the end, players see their score – and want another go.

Fans Challenge Each Other

Friends and families try to beat the best score.

Shared on Social Media

Players take their photo with them and share the moment with their community.
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Make AR the new frontier of your brand!
Bridge the gap between the digital and physical world.
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