Sky WOW wanted its partnership with Borussia Dortmund to deliver more than visibility. The Allstars activation combines an emotional fan moment with sponsor messages and lead generation.
Pose with the Pros
Fans appear in one picture with the BVB players – an emotional moment that draws attention.
Fun AR Elements
Animated AR elements make the experience playful and get people to stop.
Smart Sponsor Placement
Sky WOW products and messages appear in real time – including targeted ads and pop-ups.
ROI Through Leads and Reach
Lead generation, user-generated content and higher reach on social media make the activation measurable.
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