The CHALLENGE
Putting GIRA's Customers in the Campaign
With AR photo activations and a smartphone web app, Sensape integrated users directly into GIRA's brand campaign – in retail, at an internal event and online.
Personalised AR Photos
Customers created their own AR photos and moved from passive observers to active participants.
Instant User-Generated Content
Shareable photos amplify GIRA's campaign message across social media.
Brand Ambassadors at Internal Events
At GIRA's internal event, the Phantastic Portal put employees into the campaign world, with photos available via QR code.
Campaign Motif on the Smartphone
A web app lets clients create their own personalised campaign motif in seconds, with no app download.
.webp)
