Lavazza wanted to turn its products into an emotional experience and push upselling and its loyalty programme. The campaign links retail with the digital world – customers are addressed personally and make their own choices.
Product Recognition
AI recognises the Lavazza product and starts the matching experience.
An Immersive AR World
Customers enter an Italian product world where they don't just watch but decide for themselves.
Real-Time Background Exchange
Background extraction places customers inside the brand world and creates content they want to share.
Continued at Home via WebAR
A WebAR platform continues the experience in the browser – no app needed – and connects store and online.
.webp)
