Generating merchandise sales and newsletter subscriptions

by creating a customer magnet with a virtual selfie at the POS.
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The CHALLENGE

Turning fans into subscribers and boost merchandising sales

Football club Paris Saint-Germain wanted to create a fan magnet for their stores worldwide. We started the project at the new concept store in Paris to provide a unique experience of meeting the players virtually and taking a selfie, and thus creating a customer magnet generating more traffic and sales on site.

Generating traffic to the concept store

To increase the store visits, PSG wanted to create one more reason to come to the store. The solution should be innovative and a customer magnet.

Increase newsletter subscriptions

To further connect with fans, the solution should increase newsletter signups in addition to the fun factor.

Increase sales numbers

In the store as well as online, the the visibilty of merchandise should be bigger by the solution and grow sales numbers.

Include all fans

As the club itself, the solution must be inclusive for all fans from all countries despite of body height or disabilities as well as languages spoken.

One content

 

for all distributions

AI-based

 

content keying

Statistics to track

 

visitor flow and experience

 

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