Make Waste Reduction a Game

An augmented reality edutainment experience with RB Leipzig that makes learning about waste reduction fun for fans and families.

The CHALLENGE

Make Waste Reduction a Game Fans Want to Win

RB Leipzig and Sensape built an AR edutainment game on waste reduction – an interactive way for fans and families to learn about sustainability.

Instead of posters about recycling, fans sort and catch in an augmented reality game – the message sticks because they act it out.

Short rounds and intuitive body control make the game easy to join for every age group on matchday.

Sustainability becomes part of the fan experience instead of a line in a report.

Players control the game with their body in front of the camera – step up and start.

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