Brand experience and product sampling without contact
Under the motto "At home in the snow", Rivella implemented an innovative sampling campaign including lead acquisition and user-generated content in Swiss ski resorts in spring 2021. By combining an AR game and a linked vending machine, Rivella fans, and all those who want to be, experience the brand values in a playful way and receive a Rivella lemonade without personal contact with the promotion team.
Rivella wanted to implement a sampling campaign without a promotion team in order to reduce costs and avoid personal contact in pandemic times. Nevertheless, a brand experience with wow factor should be created.
Refreshingly active since 1952! With the campaign, Rivella wanted to spread its brand message around the traditional Swiss lemonade and generate both attention and reach in Switzerland.
To make product sampling as contactless and also as active as possible, the solution should be intuitively controllable by gesture. Players should be able to enter the AR game directly from the slope.
Interactive brand experience
For the "At home in the snow" campaign in Swiss ski resorts, an interactive and digital brand experience was to enhance the mass communication to underline the active character of the brand.