SENSAPE's multiapp AR car game for Toyota combines iconic cars, local surroundings and custom branding – users become the active part of a virtual driving experience.
Toyota wanted visitors to interact with its cars instead of just looking at them. Gamification turns users into active drivers in a virtual experience.
Iconic Cars
Users interact with Toyota car models through gamification.
Local Surroundings
The game integrates local surroundings and customised branding.
More Room for Features
The format gives the brand more opportunities to showcase features.
Shareable Content
Branded pictures and videos make the experience easy to share.
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