THE CHALLENGE
Increase sales at the POS
Cookie manufacturer Oreo automates its point-of-sale promotion and gains sustainable sales increases through interactive AR-Wonderfilled-worlds, recipes and couponing.
Automated promotion
To digitally support a promotional campaign, Oreo wanted a promotional process with augmented reality in supermarkets at the point of sale.
Display Oreo recipes
One of the campaign's goals was to make consumers aware of delicious Oreo recipes. The recipes be taken home directly at the point of sale.
Increase sales figures
In addition, sales in the supermarket should be increased. Since the probability of purchase increases as soon as a product is picked up, this should be done through interaction with the products.
Analysis of buyer's behaviour
To get to know the target group even better and learn more about their buying behavior, Oreo wanted to find out if there is more interest in recipes, coupons or the product.
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