The CHALLENGE
Turn Health Communication Into an Active Game
For Gelo, Sensape and partner Herzblut implemented an AR runner game with real-time body tracking, in which players control a branded avatar with their own movements.
Lean Left, Lean Right, Play
No controller needed: players steer their avatar through the game with their own body movements.
A Pharmacy-Themed Game World
Players run through a pharmacy-themed world, collect Gelo products and avoid virus obstacles.
Brand Messages in the Gameplay
Messages such as "Spürbar wieder LUFT" and "Die Erkältung im Griff" and the Lemur mascot are part of the experience.
Score Points and Win
Choose a character, score points, take part and win – a simple flow for events, POS, roadshows and retail.
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