The CHALLENGE
Emotionalizing the new product
Westlotto launched a new campaign for the Eurojackpot lottery, giving customers a glimpse of what it might be like to win. The campaign was designed to draw more attention to Eurojackpot and immerse customers in an AR world. The campaign was a real eye-catcher for 7 weeks in 40 retail outlets in Germany.
Flexible solution für tour
40 lotto retail outlets in Germany were to be served within 7 weeks. This called for a flexible solution that could handle the entire tour.
Create awareness for new product
The campaign was to revolve entirely around the new Eurojackpot product and get customers excited about it.
Immerse customers
The solution should take customers out of their everyday environment and emotionally beam them into a future scenario that could come to pass if you win.
Create shareable moments
The goal was to create a memory or give away that customers would take home and share on social media.
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