The CHALLENGE
Turn Product Promotion Into a Sporting Event
For Philips OneBlade and the Icon League, Sensape created an interactive runner game with body tracking, in which players collect OneBlade shavers as avatars.
Players Become Avatars
Body tracking turns each user into an avatar they control directly, which creates a direct link to the brand.
Collect the Product
In the runner game, players compete to collect OneBlade shavers, so the product stays at the centre of the action.
Leaderboard Drives Replays
A real-time leaderboard creates competition and encourages repeat play.
Photo and QR Sharing
A final photo capture with QR code sharing gives players a souvenir and the brand organic reach.
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