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Recap of Brandmania 2026: SENSAPE at booth B11 as official tech partner, with two product launches – Smartguidance with AI Avatar, and the new Mobile Promoter.
On 24 and 25 June 2026, Brandmania at the Grand Hall of Zeche Zollverein in Essen was the meeting point of the European licensing and brand industry. SENSAPE was on site at booth B11 – as both an exhibitor and the event's official tech partner. Our hardware was deployed not only at our own booth, but also with partners such as Brandora, KinderGPT and Warner Bros. Discovery, who used our systems for their trade show presence.
Two product launches at Brandmania
We used the occasion to introduce two new developments to a professional audience of brand managers, licensors and retail partners for the first time.
Smartguidance with AI Avatar
The update of our Smartguidance system brings together interactive wayfinding and a fully conversational AI Avatar for the first time. Visitors are no longer just navigated, they are advised in a natural dialogue – multilingual, brand-aligned and in real time. Use cases range from flagship stores and showrooms to museums, trade shows and corporate reception areas.
Mobile Promoter – the new hardware format
With the Mobile Promoter we are introducing a completely new hardware product: smaller, lighter and more flexible than our existing stationary solutions. The device is designed for fast deployment in promotion campaigns, at pop-up locations and at corporate events – wherever brands need short-notice digital activations without complex booth logistics.
The tech partnership in action
As a tech partner, we equipped several Brandmania exhibitors with our hardware. KinderGPT used our systems to make their AI-powered edutainment platform for children interactive at their booth. Brandora deployed our hardware for activating their brand collaborations, and Warner Bros. Discovery integrated SENSAPE technology into their presence as well. For us, that is proof that our platform works across the industry – from entertainment giants to specialized brand-tech startups.
Why Brandmania matters for AR/AI brand experiences
Brandmania is the largest B2B networking festival for licensing and collaborations in the German-speaking market. Brands on site included Hasbro, Mattel, Paramount Global, RTL Consumer Products, NBC Universal, The Pokémon Company International and Studio 100. For a company like SENSAPE, working at the intersection of brand management, licensing worlds and interactive technology, this is exactly the right audience: this is where the collaborations are born that later become activations, roadshows and permanent brand experiences.
The Smartguidance system shown at BRANDmania is now available as Smart Guiding by Sensape IQ – the AI concierge for trade shows and events: it plans multi-day visits, brokers visitor-exhibitor matchmaking and opens new revenue channels for organizers.
Request a demo
Curious how an AI Avatar could change your brand interaction, or want to deploy the Mobile Promoter for your next campaign? Get in touch – we'd be happy to show the systems in a personal demo.
