.webp)
Photo: Meet the team already now. In the SAP Garden Experience Center, the players of Red Bull Ice Hockey and FC Bayern Basketball can be virtually encountered. (Photos: SAP Garden)
[Press release]
Exclusive AR experience at the SAP Garden Experience Center
Augmented reality provides special insights into the future SAP Garden stadium.
Red Bull Munich officially unveiled the SAP Garden Experience Center in Munich in August, which provides a taste of the future SAP Garden on approximately 160 square meters. In addition to visualization designs, VR tours and live progress, the Sensape Allstars installation was inaugurated in the "Pose with the Pros" area, bringing visitors together with the stars of Red Bull ice hockey and FC Bayern basketball. "Be part of the team": Sensape Allstars is based on augmented reality and artificial intelligence and brings the Red Bull players virtually into the SAP Garden Experience Center. On the recessed display, they wave at visitors in their original size and highest resolution and pose for a photo with them. Whether it's a pirouette or a signature pose, they have pre-recorded interactions especially for this special fan experience. Up to three players can be pre-selected for the experience, and there is also a lowered menu for children or people in wheelchairs. The resulting photo can be taken home as a print or shared directly with friends or on social media via QR code.
"With Sensape Allstars, we want to create anticipation for the games in the new SAP Garden at the SAP Garden Experience Center and offer visitors a very special experience by allowing them to meet the players virtually. In this way, together with Red Bull and SAP, we can keep the emotions with the team during the construction period, convince further partners and already sell seats in the arena now," says Michael Lehnert from Sensape.
