The CHALLENGE
Attract attention at HR trade fairs
To generate curiosity among potential applicants at recruiting fairs, Aldi Süd used an interactive AR game in which obstacles have to be overcome in the virtual Aldi store, office or warehouse. Gamification creates a perfect introduction to the conversation with the human resources team. And a memory of the encounter is guaranteed.
Increase attention
To capture the attention of prospective trainees and employees, Aldi Süd wanted to take an innovative approach.
Make recruiting cool
The company wanted to stand out among the many employers at recruiting fairs and find a unique way to target its audience.
Extend contact time
The time visitors spend at the booth was to be extended and an easier entry into the conversation was to be created.
Create a digital brand experience
The experience at the booth was to be complemented by a digital solution and characterized by a positive mood as well as being fun.
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