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Sensape, the Leipzig-based company for interactive AR and AI brand experiences, launched several new applications and products in the first half of 2026. They were shown at trade fairs including EuroShop (Düsseldorf, February 2026) and IMEX (Frankfurt, May 2026), and two new developments were unveiled at Brandmania. The common thread across all projects is interactive brand activation that turns visitors into active participants rather than spectators.
Sport & Fan Engagement: Tennis Game and GP Bern Run
In Sport & Fan Engagement, Sensape delivered two new applications in 2026. The new Tennis Game brings the on-court action directly to the interactive screen and turns booth visitors into players. At the GP Bern Run, Sensape delivered a seamless participant experience with a Digital Greetings Slideshow App – before, during, and after the event.
- Tennis Game as a gamified interaction on the interactive display – built with AR Games & Skill and Luck
- Digital greetings slideshow at the GP Bern Run – part of the Allstars fan engagement approach
- Goal: turn fans into active brand ambassadors beyond the event itself
Trade Shows & Promotion: WebAR for Satch and Warner Bros.
For trade shows and promotion, Sensape relies on WebAR – browser-based AR with no app install. For Satch, Sensape developed a web app that lets teenagers discover their own Satch world, making the brand message scalable and available anywhere. For Warner Bros., Sensape brought franchises including The Lord of the Rings, Game of Thrones, Superman, and Batman to life: visitors become the heroes of their own story, with a personalized hero video featuring immersive sound that can be shared instantly.
- Satch: personalized web-app brand world, scalable and device-independent
- Warner Bros.: individual, shareable hero video with sound
- Both projects run in the browser, with no app download
Retail & Innovation: E.ON Presenter App and GIRA
In Retail & Innovation, Sensape delivered two client projects in 2026. Together with E.ON, Sensape launched the Presenter App – the start of a new product category for internal communication that makes presentations and websites engaging at live events. For GIRA, Sensape worked with partner Bestes Pferd im Stall on a WebAR application that integrates users into the campaign motif, orderable as a poster or postcard.
- E.ON: Presenter App for events and internal communication (projects overview)
- GIRA: WebAR integration into the campaign motif, orderable as poster/postcard
Sneak Preview: 27-inch Hardware and Sensape IQ
The Sneak Preview covers two new developments Sensape presented for the first time at Brandmania. The newest hardware product features a 27-inch screen, compact enough to fit in a car, making it suited to roadshows and promotional events. With Sensape IQ, Sensape also introduced an AI avatar kiosk that provides real-time assistance, wayfinding, and concierge services – built on the AI Avatars.
- 27-inch hardware: compact promotion display for mobile deployments
- Sensape IQ: AI avatar kiosk with real-time assistance, wayfinding, and concierge functions
The international response to this approach was visible at EuroShop and IMEX, where international visitors tested Sensape's interactive formats.
About Sensape
Sensape GmbH, headquartered in Leipzig, develops interactive AR and AI brand experiences since 2015. Core products are Phantastic Portal, Allstars, WebAR, Virtual Try-On, and AI Avatars. Clients include FC Bayern München, Paris Saint-Germain, Disney, Porsche, Swarovski, Toyota, and over 300 brands across more than 40 countries. See all work in the projects overview, or start your own interactive brand experience via the contact form.
Image credit: Photo by Matthias Wenger, IMEX 2026.
