Pernod Ricard is one of the world's largest distributors of alcoholic beverages, wines, and champagnes. With a persona-specific multi-brand world, customers encounter the brand in a new way at the point of sale.
After years of experience with different promotion formats, Pernod Ricard wanted to break new ground. The aim was to increase sales of selected products with an AR campaign.
Build brand awareness
Lillet on a mild summer evening or whiskey after a hard day - Since Pernod Ricard identifies itself primarily through enjoyment in certain moments, this should be transferred to the AR worlds.
Check buying behaviour
A gourmet brand also includes happy customers. Pernod Ricard wanted to check whether the persona's buying behavior matched that of the actual customer group.
In addition to sales, Pernod Ricard also wanted to increase its social media reach through user-generated content via sharing by digitizing its point-of-sale promotion.
Five unique AR worlds in one system
Intelligent persona recognition
Our intelligent solution recognizes a person's age, gender, and emotions in real-time, making it possible to show each customer a personalized AR world. In this way, a product recommendation can be made that suits the person directly.
Five brands. Five worlds.
In order to present each of the Pernod Ricard brands according to the feeling of delight, a total of five AR worlds were designed to immerse the customers in the brand world and let them experience the feeling of the brand. Fade-in face elements deepen the experience.
Printed purchase incentives
To complete the shopping experience, recipe suggestions with the corresponding beverages can be displayed and printed out. With the recipe also comes a purchase incentive in the form of a discount that can be redeemed directly at the checkout.
Social sharing function
To capture the digital brand experience in the long term, the worlds offer the option of taking a photo and then sending it to friends or sharing it on social media. In this way, the brand message is spread further through user-generated content.
Social media sharing for more reach
15 recipes and purchase incentive on coupon
Target group analysisbased on gender, age and emotions
sessions per month
Increase sales at the POS now via targeted product recommendation!
Bridge the gap between the digital and physical world.