Ritter Sport is a well-known chocolate brand with many different varieties. In collaboration, we developed a customized concept that enriches immersive customer experiences in different AR chocolate worlds.
To run seasonal promotions and product launches, a flexible tool should be provided that can be set up quickly anywhere.
Individualize mass communication
Ritter Sport wanted to support its traditional mass communication with individual customer approaches matching its products.
Increase social media reach
In addition, the reach at the point of sale should be increased through user-generated content on social media.
Appeal to young target group
The aim was to create a special brand experience specifically for the young target group. But it should still be adaptable for all age groups.
Interactive AR worlds with product recognition
Intelligent product recognition
With Sensape's unique recognition technology, all existing flavors can be reliably identified without changing the packaging. This turns every product into a ticket to a virtual world that enables hyper-individual branding.
Depending on their favorite chocolate, which is held up, users find themselves in a personal chocolate world. This immersion in the brand world, as well as the opportunity to record a memory with a unique selfie, generates a high level of emotionalization among users.
Our plug-and-play solution can be set up in any location with electricity access, making it perfect for touring. It is easy to use and also customizable in terms of content to create a highlight for users of all ages.
In the chocolate world, the user directly receives a selfie worth sharing. Quick, easy and uncomplicated. Users also get the chance to share the experience with their loved ones. For this purpose, users can choose between different greetings that directly address their recipient.
Of passants interact with the stele
Longer contact duration than with classic digital signage
increase in sales of the products advertised
"Our Germany-wide promotion tour with the Phantastic Photobox by Sensape was a complete success. Sensape's professional consulting and our internal ideas resulted in an interactive concept that convinced both Ritter Sport and consumers. Now it's time for the second round, we're looking forward to it!"
- Christian Heitker, Head of Trade Marketing Ritter Sport.
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